Customer storytelling is crucial for Founders because it transforms mere testimonials into powerful sales and marketing tools. These stories humanise the brand, building trust and emotional connections with potential customers taking you one step closer to conversion.
Candice's profile: https://www.dna.co.za/post/candice-r-business-research-advisory-for-creative-entrepreneurs
Other podcast recordings with Candice: https://www.dna.co.za/post/candice-r-s-podcast-episodes
Blog posts by Candice: https://www.dna.co.za/blog/tags/candice-r
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