In the first of a two-part special, guests Haitham Alturaigi, Rashad Moglbay, and Alfredo Fraile explore the future of brand in the Kingdom of Saudi Arabia. Our guests consider how purpose-driven leadership, pioneering approaches engaging new generations, and creating memorable experiences can drive progress while aligning brands with the Kingdom's goals for Vision 2030.
In this podcast episode, Saffron Strategy Director Paloma Castiñeira caught up with Yolanda Domínguez Vega on Contra el Cáncer’s transformative first year since the rebrand launched.
Saffron’s latest research report studies how Gen Z and Millennial employees across three continents feel about Employee Value Propositions.
We sat down with Saffron’s Chief Strategy Officer, Fernando Ortiz Ehmann and Associate Strategy Director Chelito Rubio, to learn more about our findings. This podcast episode unpacks some of the insights gleaned from both our study and recent client work.
In this episode, Juan Quijano and Judith San Juan share their experience of joining Saffron as Strategy interns and becoming Junior Strategists. A special shout out to Judith for celebrating her one year anniversary as a Saffronite this week!
In this episode, our most recent interns across Saffron teams in London and Madrid talk about their first immersions in the world of branding. The next generation of talent in design, strategy, and client services share their learnings, observations, and day-to-day Life at Saffron.
Today we sit down with Saffron’s Alicia Blázquez, to learn from her experience in digital brand building. Listen for practical tips on how to make digital experiences useful and unique for the user.
In this episode, Nay shares her experience as part of our Client Services department. Learn from her vast experience in helping international clients to use their brand to achieve their business goals.
Today we sit down with a new Saffron team member, Julián Valenzuela, to discuss the best practices of portfolio creation. In this episode, we learn from his experience as a mentor assisting students with this creative process. Listen to the episode to get his practical tips on how to grab the reader's attention and effectively guide them to discovering what makes you unique.
Aligning with some of our projects involving NFTs, this episode deep dives into the future of NFTs and explores how brands can leverage this new touchpoint in the right way.
In this episode Gabriel B. Fereiro shares his experience of being part of our brand strategy team. Not only does he unveil tips on what it takes to break into this world, but he also sheds light on some of the false truths surrounding both strategy and design.
A branded environment is any space in which your audience interacts with your brand. But what does this really mean? Find out from brand and retail experts how companies can leverage this important touchpoint to connect with their various internal and external audiences.
In this week’s podcast episode, Saffron Strategy Director Charlotte Black chats to fashion brand Citizen Wolf’s Co-founder Eric Phu. Springboarding from our latest ESG research report, the conversation explores the challenges and opportunities of Environmental, Social and Governance (ESG) policies in the retail sector.
Was this a PR stunt from the British cosmetics company? Or is it a grand statement that aligns with their positioning? How can Lush stay at the forefront of customers' minds without the world’s top communication channels?
Listen to this week’s podcast episode to hear Saffron strategists Elliot, Shaan and Carmen discuss the brand implications of this interesting decision.
How do brands’ Environmental, Social and Governance (ESG) commitments drive purchase decisions? Where should brands be communicating their ESG efforts to engage potential customers?
Learn from industry leaders how to best implement ESG commitments to drive brand value and authentically deliver on your promise.
Saffron worked with Hyperloop TT to evolve their brand to reflect the credibility of the technology and the team. In this podcast episode, Saffron Creative Director Drew Coughlan catches up with Robert Miller (CMO at Hyperloop TT) to delve deeper into the Hyperloop TT branding project, the challenges the mobility industry faces, and how their new brand is continuing to create real impact for their business.
With an increased blurring of boundaries between the physical and digital worlds, interior spaces must adapt to new needs. In this podcast, we welcome two impressive guests - Elvira Muñoz Beraza, Director of the Master in Strategic Interior Design at ie University, and Jacob Benbunan, CEO and Co-founder of Saffron Brand Consultants.
With a wealth of experience in the industry, Elvira and Jacob aim to teach the next generation of designers how to face this new reality of branded environments.
Saffron worked with Ria Money Transfer in the development of their new brand identity. After the launch of the brand in July 2020, we caught up with Aura Martinez Schifflers (Director of Global Communication & PR at Ria) to take a closer look at the project overall and ask her how the new brand is impacting the organisation as a whole.
The role of brand has never been more important. From engaging employees to connecting with consumers, Saffron has observed the most effective companies taking an action-and-results oriented approach to making their brands work.
Learn how to leverage brand to reach your business goals - post-pandemic and beyond.
This podcast is a reduced version of our Post Covid-19 report. Download the full report on our website.
In an increasingly globalized and digitalized world, consumers are bombarded by choice. Where once price was all important, in most industries this factor is no longer sufficient for brands to differentiate from their competitors. So, where can you find that key competitive edge? The answer is customer service. With everything from process to communication, Alfredo Fraile, Chief New Business Development Officer at Saffron, gives actionable tips on how to build customer loyalty through excellent service.
