In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create momentum in your business, this episode is packed with actionable advice you can implement right away.

From mind-blowing performances to marathon-length competitions, Jonah walks through the highs and lows of the world’s biggest and most prestigious magic convention and competition.

Jonah sits down with Jamie Allan, a pioneering illusionist and producer known for blending large-scale magic with theatrical storytelling.

Viral magician Xavier Mortimer shares his unlikely journey—from learning back‑and‑front palming out of a gas‑station booklet to topping “Best Family‑Friendly Show” lists on the Las Vegas Strip and amassing billions of social‑video views.

Jonah Babins is joined by rising UK magic star Luke Oseland to explore a journey that spans from toy magic sets and teenage tinkering to Fringe Festival sellouts.

Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s next for the magic community.

Jonah Babins is joined by corporate magic legend Bill Herz to unpack a career that spans summer camps, corporate boardrooms, and headline features

Jonah Babins sits down with magician, circus performer, and entertainer Leah Orleans to discuss her unique journey in magic.

This week on Discourse in Magic, we're bringing you a special repost of Jonah Babins' appearance on the Penguin Magic Podcast, hosted by Erik Tait.

Jonah Babins dives into the world of public shows, sharing his insights on why every magician should consider doing them.

Jonah Babins sits down with Jonathan Levit to discuss his multifaceted career in the entertainment industry.

Jonah shares his journey and lessons learned from running Google ads in his magic business.

In this episode, Jonah sits down with Rachel Wax to discuss her journey from fashion to full-time magic, performing at Speakeasy Magick, and her creative process for developing new routines.

In this episode of Discourse in Magic, Jonah Babins sits down with magician, science communicator, and viral illusion creator Matt Pritchard.

Jonah Babbins kicks off the new year with an insightful discussion about the January slump.

Join us for a unique twist as Eric Leclerc takes over as host to interview the usual host, Jonah Babins, on his own podcast.

Renowned magician and captivating storyteller Taylor Hughes joins us for an insightful exploration of his magical journey

 In this episode of Discourse in Magic,  I explore the art of crafting the perfect artist rider for your magic performances. I break down the essentials of what a rider is and why it is crucial for your event’s success. We’ll go over the key elements you should include, from sound and lighting to stage […]

Join us as we sit down with the incredibly talented Dustin Tavella, winner of the 2021 season of America's Got Talent.

Today we're unpacking the secrets of creating a successful lead machine for your magic business.