In this episode of the Digitalconomics Podcast, I sit down with Richard Nilsson, founder of MyPetGo. Richard shares his journey from growing up in Sweden to moving to Hong Kong, building and selling the digital lifestyle magazine Lifestyle Asia, and eventually starting MyPetGo in Barcelona. We discuss his path through entrepreneurship, his experiences in digital publishing, and how these shaped his approach to building businesses. MyPetGo focuses on extending the lifespan and improving the quality of life for pets through wearable technology and AI. The platform uses health markers to monitor dogs, providing actionable data to pet owners. Richard explains how MyPetGo combines wearables, neural image recognition, and a longevity program to address preventive care and offer insights into pet health. We also discuss the broader pet care market, trends in AI-driven health monitoring, and the unique challenges of scaling a pet tech business across international markets. Richard reflects on his previous ventures and how they informed his strategy for growing MyPetGo. Richard Nilsson: https://www.linkedin.com/in/richard-nilsson-rpn/ MyPetGo: https://mypetgo.com/