In this episode of the Digitalconomics Podcast, I have a conversation with Beverly Banahene, the founder and CEO of Overploy, a platform that turns employees into content creators. Overploy helps companies encourage their employees to produce engaging company-related content by offering rewards based on the performance of their posts. The platform gamifies the process, motivating employees while aligning their efforts with the company's broader marketing objectives. Beverly shares her personal and professional journey, which includes key roles in marketing and employee communications at major brands like Virgin Media and JD Sports, before ultimately launching her own venture. She highlights how her background in employee advocacy shaped her mission to empower staff to create genuine, relatable content, moving away from the often stiff and corporate tone many businesses adopt on social media. We explore how Overploy works behind the scenes, with employees earning rewards based on the impressions their content generates, rather than traditional metrics like follower count. This system proves especially valuable for businesses of all sizes, from large corporations to smaller companies. Beverly also offers insights into her plans for growth, her approach to fundraising, and the steps she's taking to make Overploy a scalable success. For anyone looking to learn about innovative ways to tap into employee advocacy, boost marketing, or leverage technology for business growth, this episode is packed with valuable insights. More: Overploy: https://www.overploy.com/ Beverly: https://www.linkedin.com/in/beverlybanahene/ Thanks a lot to Deel for sponsiring todays episode, check them out to organize your international payroll: https://bit.ly/4g3XbZR