In this episode of the Digital Economics Podcast, I sit down with Sélim Benayat, co-founder and CEO of Bento, a popular micropage tool that was acquired by Linktree. Bento allows users to consolidate their online presence by offering a customizable link connecting to various social media profiles, personal websites, and portfolios. Sélim discusses the initial inspiration behind Bento, its development journey, and the philosophy of product-led growth that fueled its success. He explains how focusing on making users look as good as possible was a key principle in driving organic growth and community engagement. Sélim also shares his thoughts on the importance of building communities around products, which can offer valuable user insights and foster long-term relationships. Reflecting on Bento’s acquisition by Linktree, he talks about the strategic reasons behind the decision, emphasizing scale and the shared vision of creating more user-centric online destinations. More: Sélim Benayat: https://www.linkedin.com/in/selimbenayat/ Bento: https://bento.me/ Luis on Bento: https://bento.me/luis-rieke