In this episode of the Digitalconomics podcast, I speak with Andrew Davis, the Chief Marketing Officer of Paddle. Paddle is a tool for invoicing and payments for SaaS businesses, particularly useful for indie makers and startups managing payments and invoices across multiple countries. Andrew explains how Paddle handles the entire payment infrastructure for digital product businesses, simplifying the complexities of international transactions. This includes managing subscriptions, fraud prevention, chargebacks, and tax compliance across different regions. He provides valuable insights into the challenges and solutions in launching such a tool, and shares tips for optimizing pricing strategies. Andrew also discusses the importance of understanding and meeting customer needs to develop a successful product. He shares his experiences as a founder and offers practical advice on scaling sales and marketing teams in startups. Andrew Davis: https://www.linkedin.com/in/andjdavies -- I talked with Paddle and everyone from my community gets a 3 months fee-free credits from Paddle. Just email directly to tharshan@paddle.com with me (luis.rieke@spacifik.com) in cc and you get the discount -- Paddle: https://www.paddle.com