What does it really take to get a celebrity on board for a purpose-driven campaign and make sure the spotlight stays on the cause? In this episode, journalist-turned-PR-pro Nez Sevim-Lawrence shares how she vets celebrity partners, navigates potential risks, and ensures media coverage is meaningful (not just flashy). From coordinating with Judi Dench to managing unexpected red flags, Nez offers a behind-the-scenes look at what makes these campaigns successful and what can cause them to fall flat.

The story behind your brand can be the difference between a pitch that’s ignored and one that lands. In this episode, Nicole Pomije, founder of The Cookie Cups and co-founder of Pitch Peach, shares how she’s turned personal milestones, pivots, and challenges into national media coverage. From tailoring your pitch to different audiences to building lasting journalist relationships, you’ll learn how to craft and share a founder story that actually gets a response.

When Kendrick Lamar took the stage at the Super Bowl halftime show, he was wearing a brooch from Yael Fraynd’s client, Rahaminov Diamonds. In this episode, Yael shares how a last-minute stylist text turned into a career-defining PR moment and what it really takes to be the kind of team stylists trust when it counts. From building relationships to managing expectations, this one’s packed with lessons for PR pros across every industry.

Landing a CNN segment isn’t about one perfect pitch; it’s about timing, persistence, and a lot of behind-the-scenes prep.

In this episode, Natalia Buia of Gold Candor PR shares how she secured a feature for her client, DeepMedia, on Anderson Cooper 360. We cover what made the story stand out, how she supported producers, and why patience is a must in broadcast PR.

What do spy balloons, Taylor Swift, and a viral WIRED video have in common? Aliza Bran. In this episode, Aliza, Director of Media Relations at the International Spy Museum, shares the story behind some of her wildest PR wins, including a cold pitch that became one of WIRED’s biggest YouTube hits. We talk about what makes a successful media relationship, how to pitch unconventional stories, and why curiosity is a PR pro’s greatest asset.

Crisis comms expert Gayle Falkenthal joins the show to unpack the San Diego Pride leadership fallout: what went wrong, what should’ve happened first, and how nonprofits can rebuild trust when internal issues go public.

Public media is at risk of significant funding cuts, and PR professionals should take note. In this episode, I share why this issue is personal to me, why it matters to the future of journalism and public relations, and what we can actually do to push back.

In this solo episode, Britt explains how consistent, strategic thought leadership can help journalists find you. Learn why your online presence matters more than ever in the age of AI-powered search and how to build one that attracts media attention. Includes real examples, actionable tips, and suggestions for tools like SparkToro and BuzzSumo to help you get started.

When Kellie Walton, founder of Modern South, was uninvited from a press trip for not being “established enough,” it sparked a bigger conversation about how PR pros evaluate media value. In this episode, Kellie shares what happened, why niche media should never be underestimated, and how to build better relationships with freelance writers and emerging publishers.

Want to know what makes journalists roll their eyes, delete your pitch, or block you entirely? Cision asked 3,000+ journalists. I break down the key takeaways from their 2025 State of the Media report and share how I’m using the data to rethink how I show up in their inboxes.

Britt Klontz is joined by writer and content strategist Sean Curry to talk about a growing issue in media outreach: sameness. Sean explains why so many AI-assisted pitches fall flat, how journalists can spot them instantly, and what PR pros can do to stand out.

Freelance journalist Andrew Hirschfeld shares what PR pros often get wrong when pitching freelancers and what actually stands out. From exclusives and event invites to casual conversations and timing, Andrew breaks down how he evaluates pitches, builds stories, and decides what’s worth taking to an editor.

Google I/O 2025 introduced the most significant changes to Search we've seen in years, from AI Overviews and agentic search to personalized results and multimodal discovery. In this episode, Britt Klontz breaks down what these updates really mean for PR pros and why now is the time to think beyond links and big-name coverage.

Ross Wilkers, Senior Staff Writer at Washington Technology and host of the WT360 podcast, joins me to break down a recent episode he produced after discovering a company’s LinkedIn content. We discuss how that thought leadership led to a podcast feature, what PR pros can do to help their clients get invited on industry shows, and why strong bios and responsiveness matter. Ross also shares practical tips on building relationships with journalists, what makes a guest memorable, and why sharing your expertise publicly still works.

Nina Pfister, co-founder of MAG PR, joins Britt to share how her team uses a streamlined, AI-assisted workflow to scan the news, personalize pitches, and land high-quality coverage quickly. From their “Show Me You Know Me” philosophy to recent wins with CNBC and PitchBook, Nina breaks down what it really takes to pitch smarter and build stronger journalist relationships.

Faking expertise might seem like a shortcut to better SEO and media coverage, but it almost always backfires. In this episode, Britt Klontz breaks down why fake experts are hurting brands more than helping them, and what you should do instead. Learn how to spot real expertise, why it matters for EEAT and AI-driven search, and how to build trust that actually lasts.

What does it take to keep a podcast growing year after year? Meg Carney, host of Outdoor Minimalist, shares how she collaborates with a publicist to promote every episode, why she prioritizes industry impact over viral buzz, and the small moves that make a big difference.

When Meg Carney set out to create a limited-series podcast about toxic chemicals in outdoor gear, she brought on a PR pro to help get the word out. The result? A #1 Apple Podcast and coverage in outlets like National Geographic. In this episode, Meg shares what went into the launch, how PR helped amplify the show, and why industry-specific coverage made all the difference.

In this solo episode, Britt explains what to do when your data-led pitch isn’t landing. From adding context to translating impact, learn a few simple ways to turn small or underwhelming stats into angles that journalists actually care about, all in under 8 minutes.

Want to land your story on local TV? In this episode, Joe Donatelli, Digital Director at News 5 Cleveland, shares insider tips on how PR pros can successfully pitch to local newsrooms. We cover who to pitch, what makes a story stand out, why exclusivity matters, and how PRs can seamlessly support TV journalists. Plus, Joe reveals under-the-radar opportunities that PR pros often overlook.