Digital Marketing Fastlane

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Kevin Urrutia

163 episodes

1 week ago

This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.

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Episodes (20/163)

Digital Marketing Fastlane

How To Generate More UGC Content & Reviews For Your Brand | Loox Product Reviews & Photos

Ask yourself this. Which are you more likely to respond positively to a photo created by a brand you follow or shared by a person you know and revere? There are many reasons why UGC has become as desirable as it is, but in the end, it’s about the ability to capture an unscripted moment. It’s about creativity, authenticity, and perspective. It’s about relaying a profoundly personal experience that a brand cannot objectively recreate. Whether you’re a global retailer or a local business, you can harness UGC to bolster your brand message, connect with your customers, and celebrate some of your most influential fans.

Loox - Social Proof that Looks Great

Loox is a fully-featured product review app that enables brands of all sizes to automatically collect customer reviews with photos & videos and beautifully display happy customer content

3 years ago

3 minutes 28 seconds

Digital Marketing Fastlane

SEO In 2022 | Ft. Peter Rota

What SEO strategies and tactics will help you dominate in the SERPs and earn more revenue in 2022?

Peter Rota has done SEO since 2011. He's worked with many clients from local businesses, e-commerce companies, sp500 companies, and my own affiliate SEO websites. Learn more or work with Peter here - https://www.upwork.com/freelancers/~014e4868244c96fa6e/

3 years ago

16 minutes 5 seconds

Digital Marketing Fastlane

BRANDING vs. SELLING - What Should You Do First? - Moiz Ali

Many businesses put a lot of energy into making sure they have a nice branded company.

However, the priority when you start a business is to make sales. So, what should you focus on?

They are different tactics depending on which stage you’re at.

So, in this new episode, I’m sharing a tweet from Moiz Ali that I think pictures pretty well what small businesses should focus on.

Check it out, and let me know your thoughts!

Watch on YouTube: https://youtu.be/LnUXs2BrrBs

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

3 minutes 48 seconds

Digital Marketing Fastlane

How to Have a Trustful Healthcare Brand? – LegitScript

If you’re selling healthcare products, building trust is crucial. Especially if you are not a well-known brand! People who discover you need some kind of insurance that your products are safe and will actually improve their health, not deteriorate it.

In addition to making sure people trust you enough to give your brand a try, you also want to make sure that you can actually sell your product to them hassle-free. Selling healthcare products can be tricky, you can be subject to suspension by many payment providers, and your ability to advertise online can be limited.

But as for everything, there is a solution! It’s called LegitScript, and I’m presenting it to you in this new episode.

Check it out and let me know if this was helpful!

Watch on YouTube: https://youtu.be/CGAB0nr6Q7Y

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

4 minutes 17 seconds

Digital Marketing Fastlane

What Makes an Entrepreneur - Billionaire's Advice

Everyone had already had an idea and thought, "I should launch this!"

Bot, how many people actually do?

Entrepreneurs have something the rest of the people don't, and Reid Hoffman, co-founder of LinkedIn, venture capitalist, and one of the billionaires of our world, summarises perfectly well what entrepreneurship is.

Get his advice and let us know what you think about it!

Watch on Youtube: https://youtu.be/5wMGI9iG514

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

3 minutes 21 seconds

Digital Marketing Fastlane

The Easiest Way to Buy and Sell Startups – Successful Entrepreneur Tips

Fellow entrepreneurs; are you trying to sell your startup? Or have you been thinking about acquiring one?

Let's discover MicroAcquire, the number one startup acquisition marketplace.

I love this platform for a few reasons:

-You get lots of information about the startups to easily make buying decisions,

-It’s very useful if you’re looking for new ideas and concepts for your own startup,

-Signing up for their emails is a great way to keep yourself updated about what’s trending right now.

So, let’s see how it works and how to use it to your advantage, even when you’re not trying to buy or sell.

Watch on YouTube: https://youtu.be/_r2wq68NmEw

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

6 minutes 36 seconds

Digital Marketing Fastlane

Anyword AI Product Demo - The Future of Copywriting - 2022 Marketing Trends

If you checked my episode about the top 8 digital marketing trends for 2022, you know that AI copywriting is one of the main trends for this new year. (If you haven’t yet: https://youtu.be/d-tcS5f028Y)

So I’m taking it a step further and showing you how AI copywriting works with a product demo of Anywords AI.

In this episode, I’ll show you how this tool can help you save a tremendous amount of time by creating high-quality personalized copies in a matter of seconds. In addition, it will generate tones of ideas for your ads and copy if you wish to edit them yourself.

They are also ways you can use this tool to get ahead of your competition!

Watch now if you want to start 2022 on the right track ✅

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🤓 DID YOU KNOW I HAVE A COURSE ON UDEMY? 🤓

If you like my podcast, you’re going to love my course. It goes much deeper into digital marketing and how to advertise on social media.

And for New Year, we have an EXCEPTIONAL DISCOUNT OF 90% 🥳

Get it before it gets back to its full price:

https://www.udemy.com/course/facebook-instagram-advertising-course-marketing/?referralCode=9AA72FC81C551A476FB4

_______________________________________________

Watch on Youtube: https://youtu.be/dzDnCPugOCA

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

5 minutes 35 seconds

Digital Marketing Fastlane

High Converting Landing Pages - 5 Reasons Why - Marketing Tips

In this new episode, I’m presenting a landing page that we did at Voy Media for one of our partners, Son of a Barista.

We used a format that has proven many times to get high conversion rates: the X reasons why format!

We went for 5 reasons for this landing page, but depending on your brand and what you’re trying to communicate, it could be any other number.

This format is a very efficient way to educate your audience about your product/service.

So check this out to better understand how you can do this kind of landing page too!

Watch on YouTube: https://youtu.be/Mb7n-ihuM5c

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

3 minutes 49 seconds

Digital Marketing Fastlane

TOP 8 DIGITAL MARKETING TRENDS IN 2022

2021 is almost over, and it’s important that you know how to navigate this new year.

Digital Marketing is such a fast-changing industry and knowing the trends, what’s going to change, and what will remain the same will give you a great competitive advantage.

So I decided to share my top 8 digital marketing trends for the upcoming year!

Ready to rock 2022?

Let’s grow!

Watch on YouTube: https://youtu.be/d-tcS5f028Y

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

9 minutes 41 seconds

Digital Marketing Fastlane

Learn how to predict future sales – Metorik – Product Review

Today I’m doing a product review of one of the best tools for data, analytics, and segmentation: Metorik!

Whether you’re using Shopify or WooCommerce, this tool will not only allow you to understand your customers better but also will help you predict the future customers and revenue you’re gonna get!

If you own or work for an eCommerce, I totally recommend it!

Check it out to learn more about how Metorik can help you and how to use it and analyze the data this tool gives you.

Watch on YouTube: https://youtu.be/7d3QqCW9fBQ

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

9 minutes 13 seconds

Digital Marketing Fastlane

Advertising Crypto Products on Facebook – NFT – Brand Review

With the rise of blockchain, it’s interesting to see what innovations are popping and how companies advertise these new crypto products.

I found an ad on Facebook from NFT Dongle, a company selling an innovative product for people who own NFTs.

Check this out!

Watch on YouTube: https://youtu.be/XAQTRAz5o4Y

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

2 minutes 10 seconds

Digital Marketing Fastlane

BEST Ad of the Week – Should Luxury Brands Do Discounts? - Mycube

Today, I’m reviewing an ad that I really like by Mycube, a company that sells modern, innovative, and luxury home safes.

You might wonder what’s the best strategy to rock your holiday ads, or simply wonder if you should run any.

In this video, I’m giving my point of view on whether or not luxurious companies should do discounts.

Listen now and let me know what your thoughts are on this!

Watch on YouTube: https://youtu.be/y4EEgyPR6gQ

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

3 minutes 33 seconds

Digital Marketing Fastlane

Landing Page of the Week – Optimizing Checkout Flow - Advertorial by BugMD

In this new episode, I’m reviewing an advertorial from BugMD that I like.

The landing page is really well thought out, with great headlines, illustrations, and copywriting.

I’ll also show you how they optimize their checkout flow so that you can improve yours!

They’re lots of interesting tricks BugMD uses that you can learn from.

Listen now to get inspiration for your next landing page and improve your campaigns’ conversion rates!

Watch on YouTube: https://youtu.be/TUisfnwLeZE

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🔎 Check out these videos for more tips:

➡️ Landing Page of the Week – by Super Coffee

https://youtu.be/CQRXsAFQ1Yw

➡️ What Should Your Landing Page Look Like?

https://youtu.be/n1EtXgOKOak

➡️ Landing Pages Tips | How to Create Strong CTAs?

https://youtu.be/04PqTsc3sj0

➡️ Landing Pages Tips | Increase Conversion Rate Optimization

https://youtu.be/KIohI1BxuWk

➡️ Convert Cold Traffic into New Leads – Source – Landing Page Audit

https://youtu.be/Jm1mvgaLzuE

______________________________________________

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

8 minutes 56 seconds

Digital Marketing Fastlane

Voy Media’s Testimonial | Danny Morel

Kelly, CMO at Danny Morel, shares her experience working with my agency Voy Media.

Check this out to hear what she has to say about us!

Watch on YouTube: https://youtu.be/vqLUyF09nUA

🔎 LEARN MORE + CONTACT DANNY MOREL

► Website: https://www.morelglobal.com/

► LinkedIn: https://www.linkedin.com/in/dannymorel/

► Instagram: https://www.instagram.com/dannymorel/

► Facebook: https://www.facebook.com/dannymorel77

► YouTube: https://www.youtube.com/c/DannyMorelshow

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

1 minute 43 seconds

Digital Marketing Fastlane

Discover Different Types of Ads - Tech Start - Brand Audit

Today I’m doing a new brand audit, but it’s a bit different since it’s not a company but a Facebook page called Tech Start.

They are currently running lots of ads and using many different formats such as 3D model ads, demo ads, or advertorials, for example.

So in this new episode, I’ll be reviewing them, along with their landing pages!

Join me to see if you can learn some new tricks!

Watch on YouTube: https://youtu.be/v3EYcitIEKg

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

10 minutes 32 seconds

Digital Marketing Fastlane

Improve Customer Acquisition Costs - Remrise - Brand Audit

In this new episode, I’m auditing a brand that I like: Remrise!

I’ll review their ads, landing pages, social media, Typeform quiz…

Join me and see how you can learn from this company. They’re great when it comes to communicating around what they’re doing and selling, they use great hooks, clearly show how they’re different, and make effective use of social proof.

Impressive, right? Well, it’s not over: they also use an ingenious technique to improve customer acquisition cost and cash flow.

Listen now if you want to learn more and get some inspiration from them!

Watch on YouTube: https://youtu.be/An97inrgK08

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

12 minutes 20 seconds

Digital Marketing Fastlane

Becoming a Successful Business Owner – Growth Tips | Ft. Kevin Nicholson

Building a startup, becoming a business owner, and growing a company are full of challenges! They are lots of things to take into account.

So I invited Kevin Nicholson from Ketamine Wellness Centers to discuss this topic and share our experience and best tips with you.

If you’re looking for advice on building and growing a company, becoming a successful business owner, facing legal and financial challenges, making sure you don’t set yourself up for failure, and learning small business techniques, this video is for you!

Join me and my guest Kevin Nicholson to learn more!

Watch on YouTube: https://youtu.be/_u0LPVSQGJA

🔎 LEARN MORE + CONTACT KEVIN NICHOLSON

► Website: https://www.ketaminewellnesscenters.com/

► LinkedIn: https://www.linkedin.com/in/kevin-nicholson-b7a4219/

► Email: kevin@ketaminewellnesscenters.com

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

23 minutes 9 seconds

Digital Marketing Fastlane

My Best Tips for eCommerce Brands for 2022

Supply chain can be a big issue for eCommerce brands.

So check out this video to get my best tips for 2022!

Let me know in the comments what you think are the most important things to think about for 2022!

Watch on YouTube: https://youtu.be/HUxO8ex2oI4

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

42 seconds

Digital Marketing Fastlane

BEST Ad of the Week - By Outstanding Foods

In today’s episode, I’m reviewing an ad by Outstanding Foods that I really like.

As you know, if you get it right, videos can easily get great conversion rates! So I decided to review another video ad that I think is very interesting.

Listen now to get some inspiration for your next ads!

Watch on YouTube: https://youtu.be/HH3dqIS-xEM

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

2 minutes 24 seconds

Digital Marketing Fastlane

BEST Ad of the Week - Optimizing Sales - By Petlab Co

In today’s episode, I’m reviewing a video ad by Petlab Co that I really like.

Something important to remember is that you should always focus more on results and getting sales, rather than trying too hard to stick to your brand aesthetic.

Your priority is to test and see how your content performs. Then, when you get a better understanding of what’s working for your brand, you can refine the look of your content.

This is something Petlab Co does very well and that I wanted to illustrate with an example today.

Listen now to learn more!

Watch on YouTube: https://youtu.be/oP22r6CK1nA

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

3 years ago

4 minutes 14 seconds