Wikipedia is an anomaly for marketing professionals; a fiercely moderated bastion to neutrality on the internet that public relations and marketing professionals have failed to crack. And yet, especially for large companies and high profile individuals, it can be extremely important when it comes to corporate reputation.
So what can be done to either secure a beneficial presence on Wikipedia or to help defend and control online reputation?
In this episode of the Digital Download podcast, I talk to Josh Greene from the Mather Group, a specialist in Wikipedia and online reputation management, about the benefits of a Wikipedia presence and how to go about managing it.
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