Back in the summer of 2020 as the world got to grips with COVID-19, PR leader Gini Dietrich made a bold prediction on this podcast that the public relations industry would not survive the pandemic as a standalone discipline. 18 months on and we're revising her assertion to look at how the pandemic has played out for the communications industry and whether Gini's position has changed.
As well as talking to Gini again, we're also getting the views of one of the UK's most influential PR figures, consultant and former CIPR President Stephen Waddington. They have very similar opinions in some areas, but rather divergent ones in others, which makes for an interesting contrast when we discuss what the future holds in store for the industry.
In the first Digital Download show of 2022, we discuss how PR has adapted over the last two years, whether the boost communications received during the pandemic was just a blip, what the changes have been, and whether the industry will be absorbed into marketing once and for all in the near future.
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