From Burnout to Booked Out, How Iris Rebuilt Her Salon & Stopped Doing It All What happens when your socials are hacked, your ads flop, and your salon feels like it’s stuck on survival mode? In this episode of Diary of the Search Queen, I sit down with salon owner and coach Iris Van Ikkelberg to unpack how she went from overwhelmed and reactive… to leading a self-sustaining, fully booked salon with 11 stylists and a brand-new premises on the way. This conversation is a masterclass in t...
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From Burnout to Booked Out, How Iris Rebuilt Her Salon & Stopped Doing It All What happens when your socials are hacked, your ads flop, and your salon feels like it’s stuck on survival mode? In this episode of Diary of the Search Queen, I sit down with salon owner and coach Iris Van Ikkelberg to unpack how she went from overwhelmed and reactive… to leading a self-sustaining, fully booked salon with 11 stylists and a brand-new premises on the way. This conversation is a masterclass in t...
Episode 22: Google Ads or SEO? The Secret to Filling Salon Chairs Fast 💇‍♀️✨
Diary of The Search Queen
8 minutes
2 weeks ago
Episode 22: Google Ads or SEO? The Secret to Filling Salon Chairs Fast 💇‍♀️✨
Ever wondered if Google Ads or SEO is better for your salon? In this solo episode, I’m diving deep into the question I get asked the most, “Which one should I do first?” Here’s the truth: choosing the wrong strategy (at the wrong time) can waste your money and your momentum. But when you get it right? It’s the difference between empty chairs and a waitlist. Whether you’re a brand new salon or a seasoned business owner planning your next expansion, this episode breaks down exactly how to us...
Diary of The Search Queen
From Burnout to Booked Out, How Iris Rebuilt Her Salon & Stopped Doing It All What happens when your socials are hacked, your ads flop, and your salon feels like it’s stuck on survival mode? In this episode of Diary of the Search Queen, I sit down with salon owner and coach Iris Van Ikkelberg to unpack how she went from overwhelmed and reactive… to leading a self-sustaining, fully booked salon with 11 stylists and a brand-new premises on the way. This conversation is a masterclass in t...
