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Diary of a first-time CMO
Cognism
68 episodes
9 months ago
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
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All content for Diary of a first-time CMO is the property of Cognism and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
Show more...
Marketing
Education,
Business,
Management,
Courses
Episodes (20/68)
Diary of a first-time CMO
Conclusion
2 years ago
32 seconds

Diary of a first-time CMO
Entry 63: My dream demand gen marketer
2 years ago
2 minutes 7 seconds

Diary of a first-time CMO
Entry 62: My predictions
2 years ago
2 minutes 18 seconds

Diary of a first-time CMO
Entry 61: The 10% more mindset
2 years ago
1 minute 50 seconds

Diary of a first-time CMO
Entry 60: Attracting talent
2 years ago
2 minutes 47 seconds

Diary of a first-time CMO
Entry 59: Don’t backslide
2 years ago
3 minutes 5 seconds

Diary of a first-time CMO
Entry 58: Content team in a demand gen org
2 years ago
4 minutes 47 seconds

Diary of a first-time CMO
Entry 57: Rebranding Cognism
2 years ago
3 minutes 33 seconds

Diary of a first-time CMO
Entry 56: Imposter syndrome
2 years ago
2 minutes 6 seconds

Diary of a first-time CMO
Entry 55: On-demand, ungated, free content
2 years ago
4 minutes

Diary of a first-time CMO
Entry 54: It’s not 2010 anymore
2 years ago
3 minutes 40 seconds

Diary of a first-time CMO
Lesson 3: Shifting your reporting
2 years ago
5 minutes 21 seconds

Diary of a first-time CMO
Entry 53: Lead gen to demand gen
2 years ago
6 minutes 15 seconds

Diary of a first-time CMO
Entry 52: Critical thinking
2 years ago
2 minutes 25 seconds

Diary of a first-time CMO
Entry 51: Catching a CMO’s attention
2 years ago
2 minutes 30 seconds

Diary of a first-time CMO
Entry 50: Outsourcing
2 years ago
9 minutes 21 seconds

Diary of a first-time CMO
Entry 49: Roles to have in-house
2 years ago
13 minutes 52 seconds

Diary of a first-time CMO
Entry 48: Hands-on mode
2 years ago
13 minutes 51 seconds

Diary of a first-time CMO
Entry 47: Kissing frogs
2 years ago
7 minutes 51 seconds

Diary of a first-time CMO
Entry 46: Rethinking funding press releases
2 years ago
2 minutes 27 seconds

Diary of a first-time CMO
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!