Starting a business can feel overwhelming. There are so many things pulling on your time—building your marketing, managing prospects, keeping your systems in check, and (fingers crossed) actually doing some paid client work in between. So creating social posts, or podcasts, blogs etc, can feel overwhelming. In this episode, we dive into a tip I brought with me from my marketing past: COPE—Create Once, Populate Everywhere.

Welcome back to a Diary of a Business Start-Up! I’m Joanna, and today’s episode is for anyone who’s ever tried to set up their business social media accounts and ended up in a full-blown tech tantrum. 😩

I thought I was being smart, linking my Instagram and Facebook business pages to save time in the future. Instead, I got stuck in login loops, error messages, and nearly threw my Mac out the window. Sound familiar?

In this episode, I’ll share exactly what went wrong, what I learned, and how you can avoid the same headache. Because as annoying as Meta can be, getting your setup right will save you so much time in the long run.

Let’s dive in—and if you’re currently yelling at your screen, just know: you’re not alone.

Welcome to a Diary of a Business Start-Up — the real-time podcast documenting what it actually takes to build a business in 2025. I'm Joanna, a marketing expert turned business founder, sharing the highs, lows, lessons and leaps as I grow my own business from the ground up. No fluff, no filters—just honest stories, practical tips, and inspiring chats with fellow entrepreneurs along the way. Let’s get into it.