If you're a family photographer staring at an empty inbox right now, wondering where all the inquiries went — you're not alone. This season can feel brutally quiet. Whether it's the dead of winter and everyone’s hibernating, or the middle of summer when clients are checked out on vacation, it’s easy to fall into the “no one’s booking, what’s wrong with me?” spiral.
But here’s the truth: slow seasons aren’t a problem — they’re an opportunity.
In this episode, I’m flipping the script on the off-season and showing you exactly how to use this quiet time to spark momentum, book ahead, and set yourself up for a calendar that fills faster than you expect.
Because the photographers who grow during slow seasons? They don’t wait. They plan. They promote. They get visible and stay valuable — even when no one's actively buying.
Let’s dive into how you can do the same.
Interested in Joining The Newborn Photography Business Blueprint? Find Out More Here
They taught you aperture and ISO, but forgot to mention taxes, pricing, and what profit actually means. If you’ve ever felt blindsided by the business side of photography—you are not alone. In this episode, I’m pulling back the curtain on the most common financial mistakes photographers make (and what to do instead).
You’ll learn how to stop guessing your pricing, start treating your biz like the real deal, and finally step into the confidence of being a well-paid creative entrepreneur.
In This Episode:
The $150 mistake I made early in my biz
Why most photographers are undercharging and overwhelmed
The simple mindset shift that helped me finally price for profit
5 truths about the business side no one’s teaching you How to start owning your worth (and your numbers!)
Grab the Photographers Pricing Calculator — the exact tool I use to reverse-engineer profitable pricing based on your time, income goals, and lifestyle.
Enrolment for the Newborn Photography Business Blueprint is officially OPEN!
Inside NPBB, we break down every system you need—from pricing and packages to client experience and marketing that feels good. This is your invitation to step into CEO energy with clarity, support, and strategy.
Feeling overwhelmed as the financial year wraps up?
If you're juggling motherhood and your photography business—and it feels like you're running on fumes—this episode is your reset button.
I'm breaking down how to reflect on the last quarter, assess your profit and loss without the panic, and plan a 12-week sprint that actually works.
Just real talk, numbers, and clarity. Whether you're in feast-or-famine months or still pricing based on "vibes," let’s sort it out together.
Want to go deeper and finally get the coaching, tools, and systems your business needs?
Join the waitlist for the Newborn Photography Business Blueprint Membership—launching July 7!
This 12-month membership gives you:
Pre-recorded photography business training modules
Printable workbooks
A private Facebook group where I answer your questions daily
Monthly mastermind group calls with me to troubleshoot your toughest business blocks
All for $2 a day. That’s less than your coffee.
Let’s be real — building a photography business while raising babies can feel like a constant tug-of-war.
One minute you're dreaming big, the next you're deep in mum guilt because you're working during nap time (again).
In this episode, I’m unpacking the emotional juggle between being present as a mum and showing up for your goals. We’re talking boundaries, permission slips, and practical ways to ditch the guilt and do it all — in a way that actually feels doable.
You’ll learn:
🧡 Why mummy guilt shows up (and how to reframe it)
💻 My go-to systems that help me work smarter, not harder
🎯 What it really takes to balance motherhood and a profitable business
🧠 The mindset shifts that changed everything for me
You don’t have to choose between being a present mum and a successful business owner. With the right systems, support, and mindset, you can absolutely have both.
🌟 Ready to build a photography biz that gives you freedom, not burnout?
Join my 12-month mentorship: the Newborn Photography Business Blueprint — where we combine strategy, systems and soul to create a business that works around your life.
Feeling like you're dancing for the algorithm but still not getting bookings?
You’re not alone. In this episode, I’m pulling back the curtain on what Instagram can do for your business—and what it absolutely can't.
If you're tired of chasing likes and ready to focus on what really drives bookings, this one’s for you.
📌 Want to stop guessing and start growing?
Check out my course Capture the Market — it’s your roadmap to marketing that works beyond social media.
Don't be shy.. Come and say Hi on Instagram @mel_cieslik_photography
You know that giddy feeling when a new enquiry hits your inbox — and then… nothing?
They vanish. Ghosted. Poof. Gone.
If you're a photographer who's tired of chasing cold leads and wondering what went wrong, this episode is your reality check (and game plan ).
Inside this juicy episode of Diaries of a Mum-Tographer, we’re diving into:
The 5 real reasons your enquiries aren't converting into bookings
What your enquiry reply might be missing (hint: it’s not just your pricing)
The subtle mistakes that turn excited leads into silent inboxes
And five super actionable strategies to increase your conversion rate — without lowering your prices or compromising your value
Whether you're brand new to biz or have been doing this for years, this is a must-listen if you're ready to work smarter, not harder.
👉 Learn how to convert leads with Capture the Market — my signature course to help you attract and book dream clients (without relying on algorithm trends)
🎧 Hit play, hit follow, and let’s stop hustling for scraps and start booking with confidence.
Follow me on IG: @mel_cieslik_photography
Photographers, let’s get real—are you saying "yes" to every inquiry, even when your gut says "run"? In this episode, I’m pulling back the curtain on the bookings that cost more than they’re worth. We’re talking red flags, energy drains, and how setting boundaries can actually elevate your brand (and your sanity). If you’ve ever felt guilty turning down a shoot, this is your permission slip to protect your peace and grow with intention.
📌 Need a smarter booking strategy? Check out the Newborn Photography Business Blueprint for the systems that let you thrive on your terms. 🚀
In this episode, I’m coming to you fresh from our quarterly family break—and let me tell you, it was exactly what my soul needed.
This chat is a blend of personal stories, reflections, and a little poolside inspiration. From meeting a 16-year-old future chiropractor who reminded me that ambition starts young, to remembering the spark that ignited my love for photography (hello Nanna’s photo box!), I’m taking you on a little trip down memory lane.
We’ll talk about:
Why planning regular pauses and resets is crucial for creativity and clarity
How The 12 Week Year has helped shape my goal-setting rhythm
The moment I knew photography was more than a hobby
Why those blurry, off-centre childhood photos from my Nanna still mean the world to me
The importance of remembering your why—especially when burnout creeps in
Whether you're building your biz, designing a lifestyle around motherhood, or simply trying to keep your passion alive through the chaos—this one’s for you.
✨ Reminder:
It’s okay if it takes a year, or ten, to be the best at your craft. But what matters is that you keep moving forward. Even small steps count.
Explore More:
Ready to refine your skills, streamline your systems, or reignite your spark?
Check out my personalised coaching and online courses at: www.melcieslik.com
Your dream photography business is possible—and I’d love to help you build it. 💛
—
Connect with me on Instagram @mel_cieslik_photography
Leave a review if this episode resonated with you—it helps more passionate photographers find this show!
Starting a photography business is exciting, but here’s the harsh truth—most don’t last. In this episode, I break down the biggest mistakes photographers make that lead to burnout, inconsistent income, and ultimately, failure. But don’t worry—I’ve got you covered with practical strategies to avoid these pitfalls and build a sustainable, thriving business!
📉 The #1 reason most photography businesses fail
💰 Why undercharging is killing your profits
📢 The marketing mistake that’s costing you clients
🚀 How to prevent burnout and actually enjoy your business
📈 The key to staying ahead in a competitive industry
Check out my Newborn Photography Business Blueprint for the exact strategies that helped me grow a six-figure photography business—without burnout!
👉 Listen now & take your business to the next level! 🚀
✨ What You’ll Learn:🎯 Ready to build a profitable and sustainable photography business?
Say hi over on instagram https://www.instagram.com/mel_cieslik_photography/
The Newborn photography Business Blueprint
Last week, we dived into how to get your Instagram audience onto your email list. That’s a critical first step, but let me tell you – the magic doesn’t stop there. It’s what happens after they hit that subscribe button that truly determines if your email list will be a game-changer for your business.
In today’s episode, I’m sharing my top 5 strategies to create an engaged and high-converting email list. These aren’t just fluffy tips – these are actionable steps I’ve used to grow my own six-figure photography business and sell my courses on autopilot.
The first step to nurturing your email list is ensuring every email you send offers value.
How often are you emailing your list?
The welcome sequence is your chance to roll out the red carpet for new subscribers.
Pro tip: Use the tone of your emails to make them feel like a personal conversation. This helps your audience connect with you on a deeper level.
One-size-fits-all emails don’t cut it anymore. Your audience isn’t all at the same stage, so segmentation is the secret sauce to higher conversions.
By tailoring your emails to their specific needs, you’ll see better engagement and more sales – it’s that simple!
Sell Without Feeling Salesy
Finally, let’s talk about how to sell through your emails in a way that feels authentic and natural.
Remember, your audience wants solutions to their problems – so selling is really just an act of service.
Don't forget ot subscribe so you never miss an episode.
And follow me on Instagram https://www.instagram.com/mel_cieslik_photography/
The Newborn Photography Business Blueprint Membership is Open to Enrolments.
Okay, let’s talk email lists. Why are they so important? For starters, emails land directly in someone’s inbox. No algorithm, no guessing games. And on average, each subscriber can bring you an extra dollar of revenue per month. Yep, $1 per email! So, imagine 1,000 engaged subscribers—that’s $1,000 a month in potential income. Not too shabby, right?
Email lists are the foundation of a sustainable, profitable business. Whether you’re launching a new course, booking mini sessions, or promoting a freebie, your email list is your secret weapon. But here’s the golden question: How do we move people from Instagram to our email list without spending hours replying to DMs or chasing leads? That’s where automation comes in.
The tool I swear by is Manychat. If you’ve never heard of it, it’s basically like having a personal assistant in your DMs. Someone comments or messages you with interest, and Manychat steps in to deliver your freebie, collect their email, and save you heaps of time. Let’s break it down into three easy steps.
Create an Irresistible Freebie:
Think about what your followers want. Maybe it’s a “PDF on how to prepare for a photoshoot” or a ‘What to wear guide’, ‘Or a VIP subscription so they are eligible to discounts and session releases before anyone else’ The key is making it something valuable enough for them to trade their email for it.
Post with a Call-to-Action Keyword:
Create a Reel or carousel post talking about your freebie or VIP list. Your caption should include something like, “Comment ‘VIP’ below, and I’ll DM you the link!” Once someone comments, Manychat automatically sends them a message asking for their email.
Automate the Delivery:
Manychat collects the email, syncs it with your email platform—like Mailchimp or Flodesk—and sends them the freebie. Meanwhile, you’re off doing your thing, knowing your list is growing on autopilot.
When I first started using Manychat, it felt like magic. Instead of spending hours replying to DMs, I could focus on my shoots, my marketing, creating content and coaching photographers, knowing that my followers were getting the resources they needed. It’s been a total game-changer for my business.
…
If you want to set this up, here’s how you can get started:
Once it’s live, you can promote it again and again, tweaking the process as you learn what works best.
Another way you can use Manychat is to use keywords
Such as newborn or family
What happens is ,anytime a client sends a DM for pricing and availability about either of these sessions, an auto reply will be sent that is specific to the topic. Instead of the generic one we have set up through instagram. To be honest, the generic one is quite irritating to a consumer. You’re better off not having an auto reply in my opinion.
Or, if you choose to have a generic auto reply through instagram, my advice is to provide a link to book a call with you or a link to your enquiry form so that the potential customer is making progress with their enquiry and moving to the next stage in the process.
Don't forget to subscribe so you don't miss an episode.
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Statistics show that Photographers who charge premium rates typically work 25-30% fewer hours than those offering lower rates (industry analysis).
Here’s the thing, and I know so many of you feel this: You’re working SO hard. You’re shooting on weekends, editing till 1 a.m., answering emails on your phone while your kids ask for just five more minutes of your attention. And despite all that, you’re barely covering your costs. Maybe you’re stuck offering cheap mini sessions just to fill your calendar. Or you’ve had clients ghost you after countless back-and-forths. You feel like you’re running on a hamster wheel, but the finish line keeps moving.
Sound familiar? Because I’ve been there. That’s exactly what I mean by the hustle without the reward. It’s exhausting, it’s unsustainable, and honestly, it’s not the path to $10K months.
I’m going to break it all down for you. We’ll talk about the three pillars of consistent $10K months:
And don’t worry, I’m not going to just throw buzzwords at you. I’ll share actionable tips and examples you can implement today. Because if there’s one thing I’ve learned, it’s that success loves action.
I want to share one last story with you. A few years ago, I had a client who booked a high-end newborn session. She told me afterward, “Mel, I didn’t just book you because of your photos—I booked you because you made me feel like I was in the best hands from the moment I inquired.”
That’s the magic of confidence, friends. When you believe in your value, your clients will too. And when you combine confidence with strategy, that’s when the consistent $10K months happen.
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This Christmas was all about connection for us. We’ve had lazy beach mornings, a sprinkle of adventure, and those magical moments around the dinner table where we laughed until our cheeks hurt. I’ve loved being fully present as a mum, soaking in all the giggles and chaos that come with this time of year.
But let me tell you, one of the best gifts I’ve given myself this Christmas is permission to take a break. My business is running on automation while I’m away, and it’s been a game-changer. I set up workflows to keep things ticking along, so I’ve been able to step back without that little voice in my head whispering, ‘You’re falling behind.’ Trust me, if you’ve never put your business on autopilot before a holiday, I highly recommend it—it’s like a gift to your future self!"
So, how do you balance it all without completely losing your mind? Here’s what’s worked for me—and spoiler alert, it’s not perfect, but it helps!
Set Boundaries That Work for You
For me, mornings are dedicated to Poppy. It’s her time to hang out with me, whether we’re at the park or watching Bluey. I save client calls, editing, and admin for when she naps or after she goes to bed. Sure, it’s not a 9-to-5 schedule, but it’s our schedule, and that’s what matters.
Involve Your Kids When You Can
Poppy loves playing with my old camera. She’s convinced she’s a photographer too, and honestly, she’s not bad! Sometimes, I’ll let her ‘help’ during shoots—she’ll stand beside me holding her toy camera, and clients love it. Plus, it keeps her entertained.
Embrace the Chaos
One of my favourite photos ever was taken during a family shoot when Poppy was a bub. She crawled into the frame while I was photographing a couple. At first, I panicked, but then I realised it was a moment worth capturing. That’s the beauty of being a mum and a photographer—life doesn’t pause for perfect shots, and sometimes, the imperfections are the magic.
Self-Care Isn’t Optional
Here’s one I’m still working on: taking time for me. Whether it’s a quick walk, a solo coffee date, or just locking myself in the bathroom for five minutes of quiet, those moments matter. You can’t pour from an empty cup, right.
At the end of the day, balancing photography and motherhood isn’t about achieving perfection. It’s about finding a rhythm that works for you and embracing the beautiful, messy, hilarious moments along the way.
And remember, you’re not alone in this. Whether you’re editing photos at midnight while your little one snores beside you, or sneaking in quick emails during nap time, you’re doing an amazing job. Don’t let anyone—including yourself—tell you otherwise.
If you want to stay up to date with more useful content from me, please follow me on Instagram
The Newborn Photography Membership
Fear is an evolutionary mechanism designed to protect us. It triggers the "fight or flight" response, keeping us alert to dangers—both real and perceived. This aspect of fear is invaluable.
Since the rise of social media we compare ourselves.. ALL THE TIME. Whether it be someone elses body, her hair, the house they live in, the amazing holidays they are going on. And so too we compare our photography work. Well, I want you to write this one down. ’Comparison is the thief of joy” This phrase encapsulates the idea that constantly measuring ourself against others can undermine our happiness. When we compare our achievements, possessions, or circumstances to those of others, it often leads to feelings of inadequacy or dissatisfaction So, stop!!!!!!
CONFIDENCE BOOSTERS THAT WORK
LONG-TERM MINDSET SHIFTS
Imposter syndrome doesn’t disappear overnight, and honestly, it might never fully go away. But what matters is how you respond to it. You are good enough. You’re not an imposter—you’re a work in progress, and progress is powerful.
So, my challenge to you this week is to celebrate one thing you’re proud of in your photography journey. Maybe it’s a session that went well, a new skill you’ve learned, or even the fact that you’re still showing up despite the doubts.
As always, I’d love to hear your thoughts. Shoot me a message on Instagram, or join the conversation in our Facebook group. And if this episode resonated with you, share it with a fellow photographer who might need a confidence boost today.
Until next time, keep creating, keep growing, and remember—you’ve got this.”
My gift to you Family Posing Prompt Cards
Build Trust: Tips on how to make clients feel comfortable (e.g., icebreaker conversations, sharing your own stories).
Use Prompts, Not Poses: For the most organic shots. When you pose a subject phisically, it can look staged, and awkward. And not to mention, extra work for you!
Be Patient: The magic happens in the quiet moments—how to observe and wait.
Create Movement: Encourage interaction (e.g., “walk hand-in-hand” or “spin your little one around”).
Shoot Through the Moment: Advice on not stopping at the "perfect shot" but letting emotions naturally evolve.
Register for the FREE Marketing Webinar
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Let’s face it—keeping customers happy isn’t rocket science, but it does require some common sense. Unfortunately, we’ve all seen (or made!) these mistakes. Let’s break down the worst offenders and why they send customers running for the hills.
1. Ignoring Inquiries – AKA “Ghosting Potential Clients”
Picture this: a mum is scrolling through her phone at 2 a.m., desperately searching for a photographer who can capture her baby’s chubby cheeks before they disappear forever. She emails you in a frenzy of sleep-deprived hope... and hears nothing. Crickets. Days pass. By then, she’s moved on to someone else.
👎 Why it’s bad:
Ignoring inquiries screams, "I don’t care about your business," and nothing says “bye-bye referrals” faster. Even if you're overwhelmed, clients expect acknowledgment—stat.
✅ Fix it:
Automate! Set up an auto-response email or social media message that confirms receipt and sets expectations for when you’ll follow up. For instance:
"Hi there, thanks so much for reaching out! I’m so excited to chat about your upcoming session. You’ll hear back from me within 24 hours—hang tight!"
In my Newborn Photography Business Blueprint, I share templates you can plug and play to streamline this process and never leave a client hanging again.
2. Not Setting Clear Expectations – AKA “Over-Promise, Under-Deliver”
Ah, the classic trap. You’re trying to win a client over, so you say yes to everything:
"Yes, I’ll have your images ready in two days!"
"Yes, I’ll make your living room look like a Vogue cover!"
"Yes, I’ll Photoshop your toddler into smiling angelically, even though he cried the entire session!"
👎 Why it’s bad:
When you over-promise and can’t deliver, clients feel let down—even if what you do provide is amazing. Unmet expectations leave a sour taste.
✅ Fix it:
Be honest about what’s achievable upfront. Instead of making big promises, frame your process positively:
"Editing takes about two weeks because I like to perfect every image for you. Trust me, it’s worth the wait!"
When expectations are realistic, clients are thrilled when you go above and beyond.
3. Being Too Pushy With Upsells – AKA “Used Car Salesman Vibes”
We’ve all been there. You just had a wonderful session, your client is on cloud nine, and then... bam! You hit them with a barrage of upsells they weren’t prepared for:
“Do you want to add this $3,000 canvas package? How about a keepsake box? Oh, and there’s a digital download fee!”
👎 Why it’s bad:
High-pressure sales tactics turn a beautiful experience into a transaction. It can leave clients feeling icky and less likely to come back.
✅ Fix it:
Upsell gently. Frame it as an opportunity, not an obligation:
"If you’re interested, I have a gorgeous canvas option that would look amazing in your home. No pressure—let me know if you’d like to see some samples."
In my Blueprint, I teach strategies for offering upgrades in a way that feels natural and gets clients excited, not overwhelmed.
4. Delivering Low-Quality Experiences – AKA “Letting the Little Things Slide”
From a clunky booking system to poorly edited photos, every touchpoint in your process matters. That one typo in your email? Clients notice. The awkward silence during a session? They feel it. Your attention to detail (or lack thereof) can make or break the experience.
👎 Why it’s bad:
Clients want to feel cared for every step of the way. If you seem disorganized or sloppy, it reflects poorly on your professionalism.
✅ Fix it:
Streamline your workflow. Invest in tools to keep your bookings, invoices, and communication flawless. And during sessions, make the experience FUN! Crack a joke, play with the kids, and make it unforgettable. The better they feel, the better the photos—and the bigger your referral base.
Be sure to connect with me on instagram or subscribe to this podcast so you never miss another one!
The Newborn Photography Business Blueprint
I am immensely proud of the ultimate client experience I have created over the years.
I would 100% attribute my success to this unique formula.
That, and pretty photos of course. But I believe the two go hand in hand. There is no point taking beautiful photos if you also treated your clients like trash!
Automating the Client Journey: Email Sequences That Build Trust and Drive Sales .
I Love the royal treatment that my clients get in my sessions. Their baby is unique and special and shoudl be treated as such.
I provide a full client wardrobe for mum and Bub.
I do in person viewing, so my clients have a Live feed from the camera to view each and every photo in real time! This was initially for me to save time with proofing galleries. But it also keeps the client involved in the session, we can choose the photos and any print products together at the end of the shoot. and It maintains cash flow. No more following u0 on unpaid accounts. So I can get onto editing on the chosen photos and in order of my shoots.
I used to get overwhelmed with creating client galleries because I didn’t want my clients to see the unedited photos. SO I would spend hours retouching a full gallery only for my client to choose 10 pics or so!!
There had to be a better way! And this live viewing method is a game changer, and the clients love it.
I can get their photos back to them sooner, and only edit what they choose!!!
Session Follow-Up: Send an email thanking the client for their session, linking to a gallery (e.g., PicTime), and providing options for product purchases.
Review Request: Automate an email a few days after the session asking for feedback and a review. Explain the importance of reviews in growing your photography business.
Exclusive Limited-Time Product Sale: Eight weeks after the session, send an email through PicTime offering an exclusive sale on products like photo albums or framed prints. This adds urgency and keeps clients thinking about your service long after their initial session.
Be sure to follow me on Instagram
For 1:1 Coaching, Book a Discovery Call
Free Pricing Calculator – Grab Your Freebie!
To help you implement everything we’ve discussed, I’ve created a free pricing calculator that’s going to take the guesswork out of setting your rates. With this tool, you can input your business costs, your ideal salary, and the amount of work you want to take on, and it will calculate what you need to charge to hit those financial targets. It’s easy to use and will give you confidence in your pricing structure.
Make sure to download it at the end of the episode through the link in the show notes. This tool is the first step toward taking control of your pricing and your profit!
If you're stuck with marketing your services. Be sure to register for the FREE online training here.
As always, I love to hear from you, so be sureto connect with me via instagram.
Today we’re diving into something we’ve all experienced – those times when life feels like a total mess.
You’re juggling so much as a mum, a business owner, and honestly, sometimes the motivation just isn’t there. It’s especially tough when we’re our own bosses, right?
There are always so many things that have to get done – client enquiries, editing, shoots – and before you know it, you're caught up in a reactive cycle. You're putting out fires instead of moving your business forward proactively. But here’s the thing: if we want to build successful, thriving businesses, we need systems and strategies in place to help us work efficiently, even when we don’t feel motivated.
So, how do you shift out of that reactive space and start moving forward with purpose?
In this episode, I’m sharing my top tips and strategies for finding clarity, getting motivated when you can’t be bothered, and putting systems in place to help you succeed, even on the messy days. Let’s dive in!
Here are my top tips:
Start with a Brain Dump
If your head is swirling with all the things you need to do, get it all out on paper. This clears the mental clutter and gives you a better sense of control.
Create a Clear Daily Routine
Having a predictable routine, even a flexible one, makes a huge difference. Outline the tasks that need to be done first thing in the day before anything else takes over.
Batch Your Tasks
Stop jumping from one thing to another. Focus on batching similar tasks – responding to enquiries all at once, editing in blocks, scheduling shoots back-to-back. This will save you heaps of time.
Prioritise Proactive Over Reactive
Make a list of tasks that help you move forward – like marketing, planning, and business development – and carve out time in your schedule before jumping into client work. It’s tough at first, but trust me, the results are worth it.
Automate Where You Can
Set up systems to handle the repetitive tasks in your business, like email templates or scheduling tools. That way, you can focus on the parts of your business that actually help it grow.
Set Small, Achievable Goals
Feeling overwhelmed often comes from trying to do too much at once. Break down your goals into bite-sized pieces, and celebrate your wins along the way. Every small step forward matters!
In the end, it's all about creating habits and systems that allow your business to work even when you're not at your best. Stay tuned as I unpack these strategies in more detail and give you the tools to keep moving forward even when life feels like a mess!
Looking for a 1:1 Photography Coach?
Book a FREE Discovery Call with me!
Since I’m in Australia. Spring has now officially sprung. I’m feelin' good, got my pins out, the weather is beautiful and manageable.
In today’s episode I'm all about giving your business the spring clean it needs. And going into the new year with a bang!! I don’t wait for Dec or Jan to start strong.. It all starts in Quarter 4 believe it or not!!!
I don’t know about you, but there’s something about spring that just sparks motivation, right? It’s the time when we’re all about cleaning out the cupboards, deep cleaning the appliances, and maybe even tackling that junk in the shed that’s been piling up for who knows how long.
But once the house is looking spick and span, I like to take some of that energy and focus on my business. You see, just like your home, your business can collect clutter—whether that’s digital clutter, unnecessary expenses, or even outdated goals. And when that happens, it’s easy to feel stuck, stagnant, or unclear about where you’re heading.
Personally, I’ve noticed that when my office is messy or my business is full of clutter, I start to lose focus. The creativity stalls, the clarity fades, and everything just feels like it’s in limbo. So, today I want to share with you my top tips for spring cleaning your business and getting it ready for the year ahead, including a little financial check-in to make sure everything’s in tip-top shape.
Just like we declutter our physical spaces, our digital spaces need a refresh too. Start by organising your emails, client files, and hard drives. Delete what you don’t need, archive important documents, and make sure your systems are easy to navigate. Trust me, when your digital space is clean, you’ll feel like you can breathe again—and it’ll make you so much more efficient.
Now is the perfect time to assess whether the tools and software you’re using are still serving you. Are there programs you’re paying for that you don’t use? Is there a more streamlined system out there that could save you time or money? Take the time to review what’s working, what’s not, and make the necessary changes to improve your workflow. and, if you don’t know.. then what i did, was I ran a P&L in my accounting software. and saw all of my subscriptions…….
A fresh season calls for a fresh look, right? Go through your website and update your portfolio, pricing, and any outdated information. This is also a great time to review your brand and see if it’s still aligned with your vision and your ideal clients. Your website is your digital storefront, so make sure it reflects the business you want to be known for. Is your brand cohesive across all social platforms too. This ensures you build a strong and recognisable presence
No spring clean is complete without a good old financial check-in. Take some time to go over your expenses—are there any unnecessary costs you can cut? Look at your pricing as well. Does it still reflect the value you provide? If not, this could be the perfect opportunity to adjust your rates or create new packages that better suit your business goals.
Finally, after you’ve decluttered, updated, and fine-tuned everything, it’s time to set some fresh goals.
What do you want to achieve by the end of the year? Whether it’s booking more clients, launching a new kind of session, make sure your goals are clear, actionable, and aligned with where you want your business to go.
I like to make SMART goals. S- specific
M- measurable
A- Actionable
R- Relevant
T- time sensitive
Tip 1: Declutter Your Digital Space
Tip 2: Review Your Business Tools & Systems
Tip 3: Update Your Website & Portfolio
Tip 4: Financial Spring Clean
Tip 5: Set Clear Goals for the Year Ahead