Milica talks about how to figure out which developer is the right developer audience for your product.
In this episode, we’re taking a look at developer events and their importance, as well as how people can make the most of them.
Mariya Delano, Founder of Kalyna Marketing, talks about why developers don’t like marketing and what actually works for them - and includes examples from the developers themselves.
In this episode, we’re joined by Umar Igan, full stack data scientist, to talk about how developers and engineers can best communicate with non-technical people.
In this episode, we spoke to Mudit Singh, Head of Marketing and Growth at LambdaTest, about marketing to developers and, more specifically, going beyond product-led growth methods when doing so.
We sat with Alex Logan, Lead Mobile Engineer, to discuss the very important topic of getting developers to use a product. Alex talks about what you need to do in the development, pre-launch, and launch stages, how you define your target audience, the challenges of getting devs to actually use your product, and how to overcome those difficulties.
We sat down with Sidney Maestre, VP of Developer Relations at APIMatic, to talk about how developer experience (DX) can support sales and marketing, as well as how DX relates to DevRel, the importance of cross-functionality, and how to create a strong dev experience.
We sat down with Alan Gleeson, CEO and Co-Founder of Contento, to talk about effective strategies you can use to attract developers to your SaaS platform, as well as the differences between selling SaaS products to a B2B audience and to developers.
In this episode, we speak to Martin Jeret, CEO of Codemagic, about the main benefits of having an Enterprise plan, as well as the key features you should include.
Chris Riley, Senior Manager of Developer Relations at Hubspot, discusses developer relations and the notion that, when engaging with developers, there isn’t a one-size-fits-all approach.
Considering the many layoffs happening in the tech and marketing industries, Katie Miller (developer marketing leader) looks at how marketers can manage their career long term and what they can do to boost their chances for success in the future.
B2B marketing can often feel creatively gridlocked, as we visit websites with the same branding, the same jargon, and similar value propositions.
Creative Director Cam Agnew (from developer marketing agency Catchy) and Content Lead Kathie Jurek (previously Associate Director of Content at Catchy), discuss how brands can push past the “sea of sameness” and find inspiration in new and unusual places.
Episode brought to you by Catchy Agency.
William Chia is the VP of Marketing at Styra and, in this episode of DevMar Debugged, he chats to us about the developer persona - and those occasions when developers aren't the only target audience. Sponsored by Catchy.