In this episode, Adam joins Brand Revolt Production Manager, Matt Henson, to discuss Matt’s background in destination marketing and content production. Matt shares his insights on the importance of high-quality content creation, his experience working with destinations like Wrangell, Alaska, and his transition to the agency world. Learn practical tips for capturing effective video, audio, and photography, and how a 'content first' approach can amplify your destination's marketing efforts. Subscribe to our ⁠⁠⁠newsletter⁠⁠⁠! The ⁠⁠⁠Destination Marketing Podcast⁠⁠⁠ is a part of the ⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠ or visit ⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠www.thedmpn.com⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠.

In this episode, Adam sits down with Liza Graves, CEO of Style Blueprint, to redefine how destinations should approach media and content. They challenge the traditional view of paid advertising, advocating for storytelling and collaboration with publications to create engaging campaigns. Liza provides actionable insights on crafting effective pitches for earned media, leveraging a content-centric strategy, and understanding the power of audience connection to drive the tourism industry forward. Style Blueprint Subscribe to our ⁠⁠newsletter⁠⁠! The ⁠⁠Destination Marketing Podcast⁠⁠ is a part of the ⁠⁠Destination Marketing Podcast Network⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠adam@thebrandrevolt.com⁠⁠ or visit ⁠⁠www.thebrandrevolt.com⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠www.thedmpn.com⁠⁠. If you are interested in joining the network, please email ⁠⁠adam@thebrandrevolt.com⁠⁠.

In this episode, Adam sits down with Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach and co-host of Destination Discourse. They discuss critical issues facing DMOs, including the impact of AI on travel planning, the importance of personalized experiences, and the evolution of website engagement. Stuart challenges the industry to confront uncomfortable truths, offering a roadmap for DMOs to thrive in a rapidly changing landscape. Subscribe to our ⁠newsletter⁠! The ⁠Destination Marketing Podcast⁠ is a part of the ⁠Destination Marketing Podcast Network⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠adam@thebrandrevolt.com⁠ or visit ⁠www.thebrandrevolt.com⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠www.thedmpn.com⁠. If you are interested in joining the network, please email ⁠adam@thebrandrevolt.com⁠.

In this episode, Adam sits down with Josh Rudelbach, destination marketing and data strategist at Carson Valley, Nevada. Josh and Adam dive into how historical storytelling can set your messaging apart from the crowd. From pioneer settlements to local legends, this episode provides actionable insights for destination marketers looking to leverage their unique heritage and create a deeper connection with their audience. Visit Carson Valley Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

In this episode of the Destination Marketing Podcast, Adam Stoker dives into risk-taking in destination marketing with guest Brent DeRaad, President and CEO of the Arlington Convention and Visitors Bureau. Brent shares his philosophy on embracing calculated chances to achieve impressive results. They explore the importance of investing in a destination's product, fostering collaboration with local government, and identifying unique marketing angles. Listen to learn how to overcome the fear of failure and push boundaries to drive growth in your destination. Visit Arlington Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

In this episode of the Destination Marketing Podcast, Adam is joined by Mark Thompson, Executive Director of Visit Plano. Mark shares his insights on destination marketing, focusing on Plano's unique position as a corporate and youth sports destination within the Dallas-Fort Worth Metroplex. They discuss the importance of regional collaboration, the power of exceptional servicing, and strategies for attracting diverse visitor segments. Mark also highlights Plano's thriving food scene and the DMO's efforts to enhance the visitor experience through strategic partnerships and communication. Visit Plano Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Today's episode of The Destination Marketing Podcast is a full-length look at Adam's keynote presentation at the One West Tourism Alliance's Tech Summit. In this key note, Adam explores the value of taking risks and how to navigate risk taking as a DMO. He also brings up a few examples of creators Brand Revolt looks to for inspiration as well as a few examples of Brand Revolt clients and how they take risks. If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

On today's episode of the Destination Marketing Podcast, Adam sits down with Andrew Miller, the founder, farmer and CEO of Tulip Valley Farms in Washington State. Andrew discusses his varied background that took him worldwide via the military and what led him to settle down and become a tulip farmer. The conversation then shifts to an in-depth look at how he markets his farm to visitors and the thought process behind his innovative marketing strategies, like having nighttime events at his farm and turning the farm into a U-Pick tulip field. Andrew treats Tulip Valley Farms like a destination and highlights how his farm's success helps the community around him and drives economic development. Tulip Valley Farms Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Birgitt Vaughan, the Director of Public Relations for Sonoma County Tourism, joins Adam on today's episode of The Destination Marketing Podcast to talk all things earned media. Birgitt touches on her background and how building relationships with journalists drove her to want to work in public relations. She underscores the importance of building those meaningful relationships with journalists with a story about how she used those strategies to get an article published about her destination in the New York Times. Birgitt also discusses the changing landscape of earned media and how she adapting in this new age. Sonoma County Tourism Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Today's episode of The Destination Marketing Podcast is a special collaboration with Destination Discourse, Adam’s other podcast with Stuart Butler from Visit Myrtle Beach. Adam and Stuart sit down with Katie Briscoe, CEO of MMGY Global, for a spirited discussion about the merits and challenges of paid and owned media strategies in destination marketing. Tune in for valuable insights from both sides of the table as Adam argues in favor of owned media strategies while Katie stands her ground on the role of paid media in destination marketing campaigns. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Joining Adam on today's episode of The Destination Marketing Podcast is Natalie Wallon, the Marketing and Communications Manager at Discover Kalispell, Montana. Natalie shares her background and journey into destination marketing, with stops as a lacrosse coach in Montana and at an SEO agency along the way. Natalie and Adam then discuss Discover Kalispell's creative take on promoting responsible recreation with their "Treat it Like Grandma's House" initiative. She touches on what makes this campaign successful and how well the messaging of treating a destination like your grandmother's house works for information about recreating responsibly. Watch a Few "Treat it Like Grandma's House" Videos Here Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

As a small destination surrounded by large cities like Chicago and Indianapolis, Wabash County, Indiana needed to find a way to stand out when marketing its DMO in those cities. Christine Flohr, the Executive Director of Visit Wabash County, joins Adam on today's episode to talk about how she utilized different athletic events, such as the Dam to Dam Bike Ride, to do just that. She highlights how these events benefit visitors and locals alike and can drive visitors to want to move to Wabash County because of their positive experiences. Visit Wabash County If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Today’s special episode of the Destination Marketing Podcast is a webinar hosted by the One West Tourism Alliance that Adam took part in alongside some familiar faces who you might have heard from on previous podcast episodes. Joining Adam on this webinar is Robb Wells from Visit Beaufort, Port Royal and the Sea Islands, Melea Hames from Visit North Alabama and Stuart Butler from Visit Myrtle Beach. Each panel member shares their successes with creating owned content for their respective destinations, whether it be podcasts, TV shows or other types of media. Visit Myrtle Beach Visit Beaufort, Port Royal and the Sea Islands Visit North Alabama Brand Revolt One West Tourism Alliance If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

In September of last year, Hurricane Helene devastated many parts of the world, with one of the most severely affected areas being the Southeastern United States. Spencer Bost, the executive director of Downtown Spruce Pine, joins Adam on today’s episode to share how he first experienced Spruce Pine as a park ranger and how that eventually led him to work for its DMO. He also highlights what makes Spruce Pine a great destination, from its variety of amazing restaurants to its outdoor recreation opportunities. Additionally, he discusses his community’s recovery efforts in the wake of Hurricane Helene and recounts some of his experiences in the storm's immediate aftermath. Downtown Spruce Pine If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Becky Large, the Executive Director of the Champion Autism Network and the CEO of the Autism Travel Club, joins Adam on today’s episode to share her insights on autism-friendly travel and the strides she has made in making destinations more inclusive for autistic travelers. She showcases the initiatives she’s led for Visit Myrtle Beach, including the TV show "Traveling the Spectrum" and the destination’s autism certification. Becky and Adam also discuss how getting your destination autism-certified can benefit families who have children with autism and other autistic travelers. Champion Autism Network Autism Travel Club If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

The satirical mockumentary "Borat" was released in 2006 to worldwide critical acclaim but in Kazakhstan, where the titular character hailed from, the film was more controversial. For the Borat sequel in 2020, Kairat Sadvakassov from Kazakh Tourism wanted to do things differently, so he capitalized on the character to increase awareness of Kazakhstan as a tourism destination, even co-opting Borat's famous catchphrase, "Very Nice!". Kaiarat joins Adam on today's episode to talk about how his gamble turned into a wildly successful tourism campaign for Kazakhstan. Here is some of the media coverage from the campaign: https://www.forbes.com/sites/danidiplacido/2020/11/17/the-biggest-plot-twists-of-borat-2-occurred-off-screen/?sh=361db7cd7803 https://medium.com/digital-diplomacy/how-kazakhstan-turned-the-new-borat-film-in-its-favor-533144de3b6e https://www.cbsnews.com/news/kazakhstan-borat-ad-tourism-very-nice/ If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

The popular mid-80s sitcom "The Golden Girls" taught its viewers many lessons about friendship and relationships but according to Kaitlyn Johnson, the Marketing and CRM Coordinator of the Pocono Mountains Visitors Bureau, the show also provided advice on having a great social media presence. Kaitlyn joins Adam on today’s episode to go over what each of the four Golden Girls can teach you about social media and how to apply those insights to your DMO’s social pages. Listen in for valuable insights from an unexpected source, such as Rose’s lessons in authenticity and Dorothy’s lessons on being more knowledgeable. Pocono Mountains Visitors Bureau If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Métis Crossing is Alberta’s first major Métis cultural destination, offering visitors an immersive experience into Métis heritage, traditions, and ways of life. In this episode, Adam sits down with Juanita Marois, CEO of Métis Crossing, to discuss her journey in building this unique destination from the ground up. Juanita shares insights into the importance of Indigenous tourism, how it fosters cultural understanding, and why it plays a vital role in preserving the richness of Canadian history. Tune in to learn how Métis Crossing is creating meaningful connections between visitors and the Métis people through storytelling, education, and authentic experiences. Métis Crossing If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

In today’s episode of The Destination Marketing Podcast, we continue last week’s conversation with The Utah Tourism Collective. Adam, Mo, Jason, AJ, and Sarah return to discuss some of the hottest topics in tourism as we head into 2025. With tightening budgets and increased scrutiny on DMO spending, it's up to us as marketers to demonstrate the value tourism brings to communities. Our guests also share what’s on the horizon for their companies, from new attribution models to a stronger focus on content and storytelling. Brand Revolt Bandwango Wander Ripe Zartico If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Today's episode of The Destination Marketing Podcast brings together some of Utah's brightest minds in the destination marketing space: AJ Brau, the CEO of Wander, Mo Parikh, the CEO of Bandwango, Jason Linder, the CEO of Ripe, Sarah Lehman, the CEO of Zartico and of course, our host Adam Stoker, the CEO of Brand Revolt. Each leader reflects on what 2024 brought for their respective organizations and highlights the new things they're working on in 2025. Listen in for valuable insights on not just destination marketing and the tourism industry, but also a look from a CEO's perspective at running businesses like these. "So I'm not gonna, you know, sit here and say that it was the best year ever, that we grew and we tripled. It wasn't that. I'd characterize 2024 as a year of realignment and a year of pivoting the business to really be sustainable for the next 10 years into the future." - Mo Parikh Brand Revolt Bandwango Wander Ripe Zartico If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.