We chat with Keith O'Brien today about how Amazon advertising has evolved over the years and to the benefit of businesses selling on Amazon. Specifically, we discuss how and where to use video ads in Amazon's advertising platform.
Website: Page.One
Contact: Keith O'Brien via LinkedIn
Baptiste Porzier is with Fortunet, a leading investment banking firm specializing in M&A transactions for premium Ecommerce and Amazon businesses. Baptiste and I discuss current trends in the "Amazon Aggregator" space, what we think we will see in 2022 and go over some tactics and strategies to maximize your valuation when you're ready to sell.
Contact: Baptiste@fortunet.net
Mina Elias is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, and Amazon Advertising agency. Mina stops by to talk about on site Amazon advertising, effectively driving traffic off Amazon and how they can cohesively work together in 2022. And drops a few tactical strategies for finding influencers as well.
Notes/links from podcast:
Mina's advertising agency
https://www.trivium.com/
Mina's Amazon FBA Challenge checklist
https://www.thefbachallenge.com
Software Mina refers to find influencers on youtube.
https://www.scrapebox.com
Joshua Porter with Elite Seller software (www.eliteseller.com) sits down to talk about how branding can set your company apart from a sea of competition and leveraging off Amazon traffic to drive further sales on Amazon.
Barcus sits down with Paul Baron from Chat Marketing University and discuss external marketing strategies to implement in your business for 2022. They also discuss recent Amazon updates in regards to Terms of Service and Code of Conduct policies for businesses selling on Amazon.
Carlos Alvarez has a system down for everything. From managing multiple employees in his multiple companies to managing his personal family time in with work time. These systems and processes has lead him to 13 business exits in the past 15 years in business. Learn from one of the most interesting people I know in the Amazon space as I learn something new everytime I hear him speak.
On Episode 9 of the Define Your Exit Podcast, I get to speak with Amy Wees as she is navigating scaling some businesses and in the middle of selling her physical products business.
Listen as Amy is navigating these two avenues and more!
On this episode, Barcus Patty sits down and explains what Emergant looks for in businesses to acquire and go over things like review quantity and review quality, external brand presence and how a proper P&L can make or break your business valuation.
Barcus Patty chats with Anthony Lee about the current and upcoming changes to Amazon Seller TOS and code of conduct concerning rebates, price fixing and other issues currently circulating the Amazon community.
This episode I'm riding solo and talking about predictions for 2022.
1. How brand owners will continue to mature their business and look for more revenue channels.
2. How service providers and software will focus on providing more value for 8-figure businesses/agencies/aggregators.
3. How aggregator deal flow could change and what we could be looking for in businesses in the future.
You can find What The Exit podcast on Spotify, Apple Podcasts and Google podcasts.
Have questions? go to www.emergant.com to learn more or contact me directly at barcus@emergant.com
In this episode, I sit down with Rob Stanley with GETIDA. GETIDA provides refund services for businesses selling on Amazon. We talk about how refunds can add more money to your business valuation than you realize.
Karyn Thomas runs her own Amazon SEO and optimization agency called Private Label Profits.
In this episode we talk about building quality teams, and Amazon SEO and listing optimization through better copy, images and more.
On this episode, I speak with my friend and colleague, David Hamilton with WeGo Next. We talk about software needs of businesses selling on Amazon now vs. just a few years ago, the aggregator space and how the entire industry is viewed at a level of high 8 and 9 figure businesses.
If you have questions or would like to chat more, comment here or email me at barcus@emergant.com
You can listen to What The Exit podcast on Spotify, Apple & Google Podcasts.
On this episode of What The Exit, I sit down with Talal Asad. Talal runs an e-commerce firm called Brand Together and we talk about risk mitigation at scale, how important is a DTC website and other sales channels in 2021 and Talal shares some strategy behind why you NEED a DTC site even if it's not making significant revenue towards the end of our conversation.
Barcus sits down with Ryan Cramer to talk where the future of payments might go, understanding whats behind supply chain issues and what aggregators are looking for in a business during Q4.
