Masters of Publishing 4: Secrets to Winning Big with Game Monetization!

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Deconstructor of Fun

710 episodes

1 day ago

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/ Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe

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Leisure

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Video Games

Leisure

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Masters of Publishing 4: Secrets to Winning Big with Game Monetization!

Deconstructor of Fun

23 minutes 13 seconds

1 day ago

Masters of Publishing 4: Secrets to Winning Big with Game Monetization!

Monetization in hybridcasual is a balancing act: ads for early players, IAP for the committed ones. Maayan Eshkol dives into player segmentation, the real role of a game economist, and why monetization has to be part of the design loop from day one.👉 Learn how to integrate ads and IAP without sacrificing retention.