305. Why Adding Brands to Games Is So Hard with Bastian Bergmann

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Deconstructor of Fun

711 episodes

1 day ago

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/ Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe

Video Games

Leisure

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Video Games

Leisure

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305. Why Adding Brands to Games Is So Hard with Bastian Bergmann

Deconstructor of Fun

1 hour 2 minutes 34 seconds

1 month ago

305. Why Adding Brands to Games Is So Hard with Bastian Bergmann

What really happens when brands collide with games? Mishka Katkoff sits down with Bastian Bergmann, COO of Solsten, to break down why gaming is the most transformative medium of our time, how consumer psychology shapes player engagement, and why authenticity in games runs circles around social media.

00:20 The Power of Reading and Writing

01:12 Video Games as a Medium for Transformation

02:57 Parenting and Gaming: Finding Balance

08:25 Understanding Consumer Psychology

13:39 The Importance of Human Connection in Marketing

19:50 Gaming and Emotional Engagement

23:09 Games Driving Social Change

28:37 The Business Impact of Gaming on Brands

30:42 Navigating Risks in Gaming Investments

32:56 Starting Small: Testing the Waters in Gaming

36:08 Key Performance Indicators for Gaming Initiatives

39:26 Authenticity in Gaming vs. Social Media

43:49 Integrating Brands into Games: Challenges and Opportunities

45:47 Myth Busting: Data, Creativity, and Gaming Audiences