In today’s episode, co-host Carrie Nixon talks with VEDA Data Solutions co-founder and CEO Meghan Gaffney about the impact of “peripheral” healthcare innovations, those platforms and technologies which were not initially designed for healthcare. Listen to discover:How a political entrepreneur and an astrophysicist saw an opportunity for healthcare innovationWhy in-network and out-of-network physician coverage info is so cumbersome to find, use, and update—for all parties involvedWhat sp...

What you’ll get out of this episodeWhy Headspace and Ginger merged into Headspace Health (and how that partnership came to be)Why Russ ventured into the digital health space after success in more traditional tech startups like Bizo (acquired by LinkedIn)What Headspace Health is doing to improve adolescent mental health—and how it impacts societyWhy Headspace Health decided to target the employer market before payers and direct-to-consumer models—and how those markets are expandingWhat unexpec...

In this episode, you will discover: How to make KOLs a part of your strategy Why you need short, engaging videos What to budget for marketing Key Takeaways: The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the content they’re creating. CIOs like videos because they’re short, easily digestible, and engaging. Make short case studies...

In this episode you will discover: What surprising channels influence health system CIOs mostWhat KOLs are and why they should matter to youHow to apply trends and statistics from this report to your marketing effortsKey Takeaways: 75% of buyers get their product info from events, and that’s why it’s important to show up. When choosing which to attend, keep in mind where you’re going to get the most ROI for what you’re going to spend. 65% of buyers say a product’s regulatory st...

Guest hosts Reema Taneja, Esq., and Kaitlyn O’Connor, Esq. of Nixon Gwilt Law sit in for a vacationing Carrie and Rebecca in this episode. These veterinary telehealth legal experts (and dog lovers!) talk to Mark Cushing, Founder and CEO of the Animal Policy Group, about the growing market for “TelePet,” which is telehealth for pets.Listen to this episode to discover:How TelePet has evolved over timeWhat challenges currently existWhat need TelePet fills in veterinary care What stakeholder...

In this episode, Carrie, Rebecca, and Zack discuss: Why Medication Assisted Treatment (MAT) is a proven treatment for Opioid Use Disorder (OUD) Why only 5% of clinicians are licensed to prescribe buprenorphine and how this drives traffic to the black market How telemedicine breaks down barriers and stigmas for clinicians and patients in the treatment of OUD, making them an ideal combination for addressing the opioid epidemic in the U.SKey Takeaways: What many people don’t ...

In this episode, you will discover: Starting with the unmet need Improving mental health access Human-centered design processKey Takeaways: Before you brainstorm an idea or conceptualize a product or service, consider first what problem, pain point, or unmet need you want to solve and build your organization or company around that. Improving mental health access isn’t only about considering physical factors that hinder people from being able to access the support that...

In this episode you will discover: The importance of business development in digital health startups Transparency with your investors Taking patient monitoring out of the hospital The advantage of building a key opinion leader network Key Takeaways: One common scenario in digital health startups is that they have a high technical and clinical competence, but they don’t have a plan for how the final product is going to be positioned in the market and how the compa...

In this episode, you will discover: AI is for optimization and not replacementThe two hurdles to implementing AI in healthcareThe benefit of LLMs in healthcareUsing AI to improve diagnosis and treatmentKey Takeaways: Every time there’s a new technology, there’s always a lot of fear surrounding it. With AI, we must always focus our intention on and enlighten people with the fact that these technological advances are for the optimization of work and not for the replacement of people.&...

In this episode you will discover: How to make KOLs a part of your strategy Why you need short, engaging videos What to budget for marketing Key Takeaways: The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the content they’re creating. CIOs like videos because they’re short, easily digestible, and engaging. Make short case studies ...

In this episode you will discover: What surprising channels influence health system CIOs mostWhat KOLs are and why they should matter to youHow to apply trends and statistics from this report to your marketing effortsKey Takeaways: 75% of buyers get their product info from events, and that’s why it’s important to show up. When choosing which to attend, keep in mind where you’re going to get the most ROI for what you’re going to spend. 65% of buyers say a product’s regulatory st...

In this episode, Carrie, Rebecca, and Adam discuss: Why digital health startups need to calculate ROI What types of organizations to consider targeting as customersWhat range of ROI Adam sees digital health companies produceHow to supercharge success by creating value pathwaysKey Takeaways: When you’re pitching to a CFO, they’re going to be looking for the answer to two questions: 1.) Are you going to bring my organization more revenue? 2.) Are you going to reduce the overall c...

In this episode, Carrie and Rebecca discuss: What a minimum viable revenue model isWhat 5 questions they ask every new revenue model clientWhy healthcare business rules are different from every other industryWhy determining a revenue model must include designing a compliant business arrangementWhat happens when your revenue model is noncompliant Download the checklist here: https://bit.ly/3TxMKCNFind the episode transcript at our website: https://nixongwiltlaw.com/dhi-podcast/ ...

In this episode discover: How to apply experiences from other industries to healthcareWhy you need to focus on customer experience in healthcare How to navigate the challenges of working in the home health spaceWhat the advantages are of being missions orientedKey Takeaways: Being in varied and different roles or industries gives you the unique opportunity to provide your learnings from those roles and apply them to your current ones. Learn the industry as fast and as deeply as...

In this episode, you will discover: A simple definition of a value-based enterprise Why are Value-Based Enterprise arrangements very well suited to digital health companies? How Value-Based Enterprises reward teamwork between organizationsKey Takeaways: A value-based enterprise or VBE, is essentially a regulatory construct that permits substantial freedom in how organizations can pay providers for services. That freedom is gained in exchange for adhering to certain require...

In this episode you will discover: The food allergy and treatment landscapeProtein design opening a new landscape of treatment possibilitiesShifting from investing to the operational side of startups and navigating the world of biotech as a female CEOKey Takeaways: The treatment for food allergy is difficult because it requires a balancing act between efficacy and safety. This is because food proteins that are needed to train the body to reduce its allergic reactions are often also ...

In this episode you will discover: What is a patent? How soon should you invest in patent protection? What you need to know about design patents for digital companiesWhat the advantages founders gain from talking to a patent attorney Key Takeaways: A patent gives you the right to exclude others from making, using, selling, or importing your invention. It is a defensive measure to make sure that your work is protected. Invest in patent protection for your idea bef...

In this episode, you will discover: How interactive patient care will impact the future of healthcare How vendors can be successful in the digital health space What technologists and innovators should keep in mind Key Takeaways: The pandemic accelerated the growth of the digitalization of healthcare. Healthcare providers need to look into leveraging technology that will reduce the burden of work for nurses and staff so that they could focus on what is important. ...

In this episode, you will discover: Why price transparency is importantHow to understand the impact between a $0 option and a $250 option in the moment of decisionHow data transparency impacts patient access and health equity Key Takeaways: Moving to a more consumer-directed and consumer-focused model means focusing on creating more transparency on the area of pricing. By bringing this information upstream, we will be able to build trust between the patient and the provider.&nb...

In this episode, you will discover: How continuous touch can help patients’ health improve continuously What the similarities and differences are between the EU and the US in the healthcare space Why healthcare companies should focus on preventive healthcare What Petter recommends for EU companies that plan to expand to the USKey Takeaways: Remote therapeutic monitoring codes came about with the belief that continuous touch with a patient during the course of their ne...