Welcome to Dear Content Creator, the ultimate podcast for creators who work tirelessly behind the scenes—conceptualizing, filming, editing, and hustling every day. Hosted by CharisMaggie, this podcast is more than a podcast; it's a love letter to the underdogs in the creator world. Whether you’re just starting out or already on the move, this space is for you to feel seen, heard, and appreciated. 🎙️
Join us each week as we dive deep into the real stories behind content creation—the struggles, the wins, and the lessons learned. Expect unfiltered conversations about the highs and lows of the creator journey, actionable tips to elevate your content game, and exclusive sit down chats with fellow content creators. No sugarcoating, just real talk from someone who’s been in the trenches for over eight years.
So hit that subscribe button, tune in, and get ready to be inspired, laugh, and maybe even shed a tear or two. Let’s keep creating, keep pushing, and keep celebrating the amazing community of content creators who make the magic happen!
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Welcome to Dear Content Creator, the ultimate podcast for creators who work tirelessly behind the scenes—conceptualizing, filming, editing, and hustling every day. Hosted by CharisMaggie, this podcast is more than a podcast; it's a love letter to the underdogs in the creator world. Whether you’re just starting out or already on the move, this space is for you to feel seen, heard, and appreciated. 🎙️
Join us each week as we dive deep into the real stories behind content creation—the struggles, the wins, and the lessons learned. Expect unfiltered conversations about the highs and lows of the creator journey, actionable tips to elevate your content game, and exclusive sit down chats with fellow content creators. No sugarcoating, just real talk from someone who’s been in the trenches for over eight years.
So hit that subscribe button, tune in, and get ready to be inspired, laugh, and maybe even shed a tear or two. Let’s keep creating, keep pushing, and keep celebrating the amazing community of content creators who make the magic happen!
Dear Content Creator, are you treating your creator journey like a business — or just creating content?
If you’ve ever wondered what it really means to build a sustainable creator business, this episode is for you. We’re breaking down the business side of content creation — from registering your business and tracking expenses to building systems and knowing your worth.
I’ll be sharing the exact steps I took to build my creator business from scratch, how I made over $100,000 through content creation, and the key lessons I’ve learned about treating your creativity like the business it already is. My goal is to help you lay the right foundation so your passion doesn’t just stay a hobby — it becomes a sustainable, profitable brand.
In this episode you’ll hear:
• The essential steps to turn your content creation into a real business
• Why you need to register your business and open a separate bank account
• How to track your money, build systems, and know your worth
• Ways to fund your creator business and when to ask for help
Things I’m Loving Right Now
Ownr – If you’re in Canada and ready to register your business, Ownr makes it simple. You can register as a sole proprietor or incorporate in just a few clicks, manage changes easily, and even access partner perks with RBC, QuickBooks, and more.
👉 https://www.ownr.co
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https://charismaggietv.myflodesk.com/...
Dear Content Creator, have you ever wondered how to fund your big ideas without breaking the bank? If so, this episode is for you. We’re talking all about grant opportunities for content creators — where to find them, what you need to know before applying, and how to set yourself up for success.
I’ll be sharing the strategies I use to source funding opportunities, the key things to prepare before you hit submit, and my own experience with receiving grants to fund creative projects. My goal is to show you that funding is within reach if you know where to look and how to approach it.
In this episode you’ll hear:
How to source and track grant opportunities as a creator
What to keep in mind before applying (eligibility, documents, and common mistakes to avoid)
My personal journey of receiving funding and lessons learned along the way
Things I'm loving right now
Notion- Not only do I use this to stay organized, but I also use it to track grants I want to apply for and you can too with their custom templates or make your own from scratch
For updates on the latest creator news and events, Subscribe to the newsletter
Dear Content Creator, what if I told you that some of my biggest creator “glow-ups” came from my biggest mistakes? In today’s conversation, I’m pulling back the curtain on the 9 mistakes I’ve made in my 9 years as a content creator and the lessons they taught me. From creating without research, to working for “exposure,” to waiting to monetize on the platforms directly, I’m sharing the moments that made me cringe, rethink, and ultimately grow.
If you’ve ever felt like you’re winging it, wondering why things aren’t clicking, or just want to learn from someone else’s “oops” so you can skip a few bumps in the road, this episode is for you.
My digital product is FINALLY here!
The Ultimate Playbook for Content Creation Success
Things I’m Loving Right Now
Beanable – Earn commission for your recommendations
Join now
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Let’s talk about the power of just going for it. In this episode, I’m sharing how shooting my shot opened unexpected doors — like getting featured on Stan Store and being selected as one of only 10 Canadians for Pinterest’s Inclusion Fund program. These wins didn’t come from waiting — they came from putting myself out there. If you’ve been sitting on an idea or holding back from pitching yourself, this is your sign to make a move.
Download my free checklist for the 9 Must-Have Tools for Content Creators
https://stan.store/charismaggie?fbclid=PAZXh0bgNhZW0CMTEAAafqgqr4wXDYlM8nWhxBZgnLPYB-w-KaWTz5OaAuKA1tLf3XahjOGbeQjzTrNA_aem_TfxDdau-R0wRzEFe2FAtGg
What happens when the pressure to 'have it all together' becomes the very thing breaking you apart? In this raw, honest episode, I'm sharing the story of how I went from thinking rest was a luxury I couldn't afford to realizing it was the foundation of everything I wanted to build.
From juggling a demanding new job with content creation to dealing with draining clients and the constant guilt of 'not posting enough,' I'll walk you through the perfect storm that led to my breaking point—and the unexpected retreat that changed everything.
If you've ever felt like slowing down meant giving up, or if you're caught in the cycle of believing your worth is measured by how much you can handle without breaking, this episode is for you. Sometimes the most productive thing you can do is rest.
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In this season finale of Dear Content Creator, host ChariMaggie reflects on an eventful 2024, highlighting personal milestones, professional achievements, and lessons learned along the way. From career wins to strengthening relationships, this episode is all about growth and gratitude.Plus, get a sneak peek at what's in store for 2025 and beyond.
00:00 Introduction and Year-End Reflection
00:27 Welcome to Dear Content Creator
01:05 Holiday Vibes and Personal Updates
01:47 Small Business Plug 03:35 Reflecting on 2024
06:46 Personal Milestones and Relationships
12:23 Professional Growth and Achievements
19:46 Looking Forward to 2025
25:44 Dear Future Me and Closing Remarks
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Dear Content Creator, how many ways are you getting paid for the value you bring online? If the answer is “not enough,” this episode is for you. In today’s conversation, we’re talking about the importance of diversifying your income as a creator—because depending on brand deals alone isn’t sustainable.
I’m breaking down the risks of relying on a single income stream, sharing multiple ways creators can earn online (even with a small audience), and opening up about my own goal to finally launch my first digital product. If you’ve ever felt stuck between burnout and chasing the next gig, this episode will give you permission and a plan to build something more sustainable.
Plus, a personal note to my future self that might just speak to you too.
Things I’m Loving Right NowRepurpose.io- Repurpose content on auto pilot
https://repurpose.io/charismaggie?fpr=25087Stan Store- The store for creators to create and sell courses, e-books and more
https://join.stan.store/charismaggie
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If you’re only networking in the DMs, you’re leaving major opportunities on the table.
In this episode of Dear Content Creator, I’m breaking down why showing up to events can completely shift your journey as a creator. Since 2023, I’ve attended over 20 events — from intimate brand dinners to massive creator conferences — and each one gave me insights, connections, and opportunities I couldn’t have Googled.
In this episode, I talk about some of the benefits of attending events including:
✨ How real-life networking builds stronger trust than DMs
✨ Why brand reps remember you when you show up in person
✨ The insider convos happening off-stage that can change your next move
✨ How events can spark clarity and creative momentum
✨ Where to find your fit in a crowded creator landscape
Plus, in this week’s Creator Scoop I’m spotlighting an upcoming creator event you don’t want to miss
1. Saturday, May 3rd- Soplugged Creator Workshop ft Jessica Ufuoma. Learn how to build a 6-figure creator business
Use code DCC-15 for 15% off tickets 🎟️
2. Sunday, May 4th- Soundwave Summit- Learn all things podcasting
3. Tuesday, May 6th- Black Builders Networking Event- Effective ways to leverage loans, grants and more.
For updates on the latest creator news and events, Subscribe to the newsletter
What happens when a viral YouTube series gets picked up by a major platform… and completely flops? In this episode of Dear Content Creator, I’m reacting live to Netflix’s version of Pop the Balloon and sharing my honest thoughts on what went wrong. We’re getting into the importance of respecting the original audience, the shift in energy when content is adapted for mainstream platforms, and what creators can learn when turning digital content into big-budget productions.
Plus, I’m diving into:
What made the original series so special
Where the Netflix version missed the mark
Why audience trust matters more than high production value
If you're a creator dreaming of adapting your content for TV or streaming, this episode is a must-listen!
Tax season doesn’t have to be scary, especially when you’re prepared. In this episode, we’re breaking down everything Canadian creators need to know to file confidently, maximize your tax savings, and keep more of your hard-earned money.
💡 In this episode, we cover:
The difference between a sole proprietorship and incorporation (and which one is best for you)
How to track your income and expenses like a pro (plus common write-offs you shouldn’t miss)
When to register for GST/HST—and why it might benefit you even under $30K
What you need to know about CPP if you have a 9-5 and creator income
When to DIY vs. hire an accountant
THINGS I'M LOVING RIGHT NOW
Wave- Wave is a Canadian company that provides financial services and software for small businesses and solopreneurs. I have been using Wave since 2024 and what about it is that it allows me to create beautiful, branded invoices, accept online payments, and make accounting easy—all in one place.
Business Bookkeeping Tracker by Dani Nelson
Need to register your business in Canada? Ownr is offering 20% off to help you register or incorporate your business. Visit https://get.ownr.co/start/ and use code OWNR200K at checkout.
For updates on the latest creator news and events, subscribe to the newsletter
Dear Content Creator, have you ever felt like you had to fit into a certain beauty standard just to be taken seriously online?
In this episode, I’m getting real about the impact of beauty standards on content creators, from the pressure to always look “put together” to the unspoken rules of who gets visibility and opportunities. I’m also sharing my personal journey with seborrheic dermatitis—how it’s affected my confidence and why I almost let it hold me back from showing up online.
Plus, I’ll be talking about why I applied for Sephora Squad Canada and what this opportunity means to me as a creator challenging traditional beauty narratives.
Let’s have this conversation! DM me, comment, or share your experience—I’d love to hear your thoughts.
Keeping up with social media updates feels like a full-time job. Every platform is rolling out new features, promising to help creators grow, monetize, and streamline their workflow. But if we're being honest, they are all competing with each other for our attention. As creators, it's up to us to leverage those opportunities. In this episode, we’re diving into the latest game-changing updates from Instagram, YouTube, and Snapchat,
Plus, in The Creator’s Mailbox, I’m answering a question from one of you:
Social media changes so fast—what’s the best way to stay updated without feeling overwhelmed?
THINGS I'M LOVING RIGHT NOW
Repurpose.io
Repurpose.io is a content repurposing tool that allows you to automatically repost from one platform to the next.
*I get a small commission when you use my affiliate link*
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Let’s be real—juggling a full-time job and content creation isn’t easy, but it’s absolutely possible! In this episode, we’re talking about making a content calendar, setting realistic goals for yourself, how to leverage your 9-5 for content creation and setting boundaries between your 9-5 and content. If you’ve ever wondered how to make content creation fit into your already packed schedule, this episode is for you!
Plus, in our latest segment The Creator’s Mailbox, I’m answering a question from one of you.
THINGS I'M LOVING RIGHT NOW
Notion
Notion has been helping me stay organized and on top of my content planning
For updates on the latest creator news and events, Subscribe to the newsletter
In this episode of Dear Content Creator, CharisMaggie dives into the importance of having a media kit as a content creator. She breaks down what a media kit is, why it’s essential for building partnerships, and how it can set you apart when pitching to brands or collaborators. Tune in for advice, tools, and real-life examples to help you make a lasting impression.
Community Shoutout- Michelle, podcast host for A Shot of Melanin
THINGS I'M LOVING RIGHT NOW
Canva
*I get a small commission when you use my affiliate link*
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In this episode of Dear Content Creator, CharisMaggie talks about the importance of starting with what you have. This episode is packed with practical advice to help you take that first step and make progress without feeling overwhelmed by the need for perfection.
I’ll share insights from my journey, including lessons learned about embracing imperfection and making the most of limited resources. Plus, I’m recommending some of my favourite beginner-friendly tools and software that can help you level up your content game without breaking the bank. From editing tools to productivity hacks, you’ll walk away with actionable tips to get started today.
Special Podcast shoutout
Everything 90s Podcast
List of resources mentioned in the video
Copyright free music
1. Epidemic Sounds- https://zubtitle.com/?via=margarette
2. Uppbeat- https://shorturl.at/tm1yp
3. Artlist- https://shorturl.at/JBvAN
4. YouTube Music Library
AI video repurposing tool
1. Opus Clip- https://www.opus.pro/
2. Zubtitle- https://zubtitle.com/?via=margarette
THINGS I'M LOVING RIGHT NOW
Hollyland Lark M2
* I get a small commission when you use my affiliate link*
CONTENT CREATOR WISHLIST
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In this episode of Dear Content Creator, host CharisMaggie introduces a three-part series called 'Back to the Basics.' She discusses how new content creators can start by defining their purpose and audience, choosing the right platform, and focusing on consistency over perfection. CharisMaggie also emphasizes the importance of knowing your 'why' and shares insights from her eight years of experience. Plus, she introduces a new segment called 'Creator ShoutOut' and updates listeners on recent TikTok Canada news.
00:00 Introduction: Starting Your Content Creation Journey
00:32 Welcome to Dear Content Creator Podcast
02:30 Series Overview: Back to the Basics
03:05 Defining Your Purpose and Audience
05:22 Understanding Different Content Types
18:50 Creator Shoutout and Updates
20:06 Choosing the Right Platform
26:40 Consistency Over Perfection
31:32 Dear Future Me Segment
Creator Spotlight
Shon Williams from The Safe Room is offering Video Business Plan Packages for anyone in the Toronto & GTA area
https://www.thesaferoom.ca/video-business-plan
Creator Scoop
The Canadian Government has banned TikTok Canada offices. This means that business operations in Canada can no longer happen. While the app is still available for users, creators may have questions about what this means for them in the near future
Things I'm Loving Right Now
Colin and Samir Podcast
Get the break down on the latest news in the creator economy from a creator's perspective.
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In this episode of Dear Content Creator host Charismaggie explores the shrinking gap between traditional film and television industries and the world of content creators. She discusses the opportunities and challenges of transitioning from online platforms to Hollywood, sharing her personal journey with her web series 'Kitchens of Toronto.' Charismaggie also highlights notable creators like Issa Rae, Lilly Singh, and Bo Burnham, who successfully made the leap from digital content to mainstream film and television, what helped them and lessons creators can take away from their journey to navigate this landscape.
Check out Kitchens of Toronto
Time stamps
00:00 Introduction: The Changing Landscape of Content Creation
00:33 Welcome to Dear Content Creator Podcast
01:02 Personal Updates and Reflections
01:52 The Inspiration Behind Today's Topic
04:49 Event Recap: Content Canada
09:41 Event Recap: TOWebFest
12:24 Hollywood's Gatekeeping and Social Media's Impact
15:18 Case Studies: Successful Content Creators
21:17 Creator Scoop: Issa Rae's New Venture
29:33 Things I'm Loving Right Now: Reality TV Series
34:27 Challenges and Advice for Content Creators
40:23 Dear Future Me: Words of Encouragement
42:21 Conclusion and Call to Action
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Did you know that as a content creator, you’re also a small business owner? In this episode of Dear Content Creator, host Charismaggie explores the business side of content creation, uncovering the investments of time, money, and effort needed to turn passion into profit. From the evolution of monetization methods, starting with YouTube's partnership program in 2007, to the rise of TikTok and the diversification of income streams like digital products and user-generated content (UGC), discover actionable advice to boost your earnings.
THINGS I'M LOVING RIGHT NOW
If you're a podcaster or video content creator, try Descript for it's amazing features including: studio sound, word filler remover, dubbing, transcription, captions and more
Use my affiliate link and give it a try today
https://www.descript.com/?pscd=get.descript.com&ps_partner_key=bWFyZ2FyZXR0ZWxlYW5kcmU3MDEx&ps_xid=bxyyV2iHmY2xNm&gsxid=bxyyV2iHmY2xNm&gspk=bWFyZ2FyZXR0ZWxlYW5kcmU3MDEx
* I get a small commission when you use my affiliate link*
CREATOR SCOPE
Upcoming Creator Events in Toronto
1.Buffer Festival- Nov 1 &2
2.BFUTR 2024- Nov 6 &7. Use code MAGGIE40 for 40% off your ticket
3.Mastering Content Creation with an iPhone Workshop- Nov 9th
4. Creator Networking Event by SoPlugged- Nov 29th
For updates on the latest creator news and events, Subscribe to the newsletter
In this episode of Dear Content Creator, CharisMaggie dives into how to pivot when your current content isn’t working. Whether you’re losing motivation or feeling like your niche is no longer serving you, this episode covers actionable tips to help you navigate the pivot process:
Evaluate your current content strategy—what’s working and what’s not?
Communicate with your audience and be open to feedback.
Experiment without fear! Testing new formats and ideas can help you find your new path.
Things I'm loving right now
If you're a podcaster or video content creator, try Descript for it's amazing features including: studio sound, word filler remover, dubbing, transcription, captions and more
Use my affiliate link and give it a try today
https://www.descript.com/?pscd=get.descript.com&ps_partner_key=bWFyZ2FyZXR0ZWxlYW5kcmU3MDEx&ps_xid=bxyyV2iHmY2xNm&gsxid=bxyyV2iHmY2xNm&gspk=bWFyZ2FyZXR0ZWxlYW5kcmU3MDEx
* I get a small commission when you use my affiliate link*
For updates on the latest creator news and events, Subscribe to the newsletter
Want to check out my main YouTube channel? Check out CharisMaggie Tv
In today’s episode, CharisMaggie dives into the ups and downs of staying motivated as a content creator, especially when creativity feels out of reach. We explore practical ways to push through these slumps, along with finding a niche that feels authentic and building partnerships that truly resonate. Tune in for insights and strategies to help you stay inspired, create from a place of purpose, and cultivate meaningful connections in the creator space.
THINGS I'M LOVING RIGHT NOW
https://www.creativepeptalk.com/
Video from Katie Steckly mentioned in episode
Check it out HERE
For updates on the latest creator news and events, Subscribe to the newsletter
Welcome to Dear Content Creator, the ultimate podcast for creators who work tirelessly behind the scenes—conceptualizing, filming, editing, and hustling every day. Hosted by CharisMaggie, this podcast is more than a podcast; it's a love letter to the underdogs in the creator world. Whether you’re just starting out or already on the move, this space is for you to feel seen, heard, and appreciated. 🎙️
Join us each week as we dive deep into the real stories behind content creation—the struggles, the wins, and the lessons learned. Expect unfiltered conversations about the highs and lows of the creator journey, actionable tips to elevate your content game, and exclusive sit down chats with fellow content creators. No sugarcoating, just real talk from someone who’s been in the trenches for over eight years.
So hit that subscribe button, tune in, and get ready to be inspired, laugh, and maybe even shed a tear or two. Let’s keep creating, keep pushing, and keep celebrating the amazing community of content creators who make the magic happen!