Debilitating chronic pain causes people to be locked up inside their own bodies as prisoners. After years of suffering in this type of pain, patients see my brother Jimmy Lake, who works closely with the surgeons in the operating room, to install neuromodualtion implants into the patient’s bodies. And once this cutting edge technology is installed and calibrated to meet his patients’ pain needs, the patients can only express their relief in the from of tears of joy. From spinal cord stimulators to brain implants, Jimmy unpacks how this Boston Scientific technology is used to treat pain patients to get them off narcotics and back to a normal life. Jimmy is a Territory manager who oversees 5 employees working on the Sales Team for Boston Scientific in the Greater Seattle territory of Washington. His team has treated over 1000 patients from their pain. Additionally, his team has earned: -2014 highest revenue per rep in a territory out of the national wide sales teams -2015 and 2017 Presidents Club, this is the top 5% territories in the nation. -2018 highest revenue territory in the entire West Coast. Also I pick my brother’s brain on ways that he lives by. We get Jimmy’s life hacks and routines that lead him to live a successful life. We learn how he downloads his thoughts at the end of each day and how he uses reminders to help free up his mind to live a more stress free life. And finally, we talk about his leadership tactics and strategies he uses to lead his team to success. We learn the importance of giving praise to his employees to keep them engaged. Also, he mentions how giving his staff autonomy to get the job done as they see best fit offers big benefits in return. This episode is packed with a lot of content to better your life, advancements on pain technology and simple leadership ideas. Enjoy this wide ranging conversation with my brother and I. Let me know what you think about this episode on Twitter @David53032221 Time Start Table of Contents: 0:00:00 -Intro 0:03:57 -what this podcast is about 0:07:40 -life hacks, routines, running, public speaking 0:22:58 -Spinal Cord Stimulation w/Neuromodulation 0:30:03 -LED lighting therapy and high frequency combination therapy 0:33:48 -Neurolink, Brain Implants, Deep Brian Stimulation (DBS) 0:38:15 -North American Neuromodulation Society (NAMS) conference 0:42:25 -Migraine stimulation technology 0:48:15 -Employee Praise and autonomy 0:55:38 -conclusion References: https://www.bostonscientific.com/en-US/medical-specialties/pain-medicine/wavewriter-alpha-scs.html https://www.pain.com/en.html Podcast ref: For Jimmy’s Tahoe stories, see The Tahoe Squad Podcast, episode 4: https://open.spotify.com/episode/5eWn2dIJC6MzvFDYctbH3g?si=xqxxcXMrTpCg92vmxHNpcA