On this episode of Data Strategy Guru's, we dive deeper into the 4dDX framework for success with our special guest Phil Husbands. The framework revolves around three key principles: understanding the organization's goals, identifying the data goals that will drive the business to achieve those goals, and understanding the data capabilities needed to achieve those data goals. We explore how data capabilities are essential for organizations to be truly data-driven and achieve their goals. Without sufficient capabilities, organizations may become more data busy than data-driven, resulting in stagnant progress. We focus on the core focus of affordability and how capabilities help organizations define, operate, and measure the ongoing performance of their data capabilities. Our guest, Phil Husbands, shares his insights on the four dimensions of the 4dDX framework and how the capabilities align to them. We discuss the importance of collaboration between technical and business teams and how the framework can help connect strategy, compliance, and execution in data management. We also explore the challenges faced in obtaining data from its source and the importance of the operational and compliance aspects in relation to data value. The 4dDX framework, which stands for four dimensional data excellence, is a strategic data capability framework that helps organizations understand their data capabilities and how to manage them. We discuss the four dimensions of the framework: data value, data compliance, data governance, and data operations, and explain how they provide a simple way to create a comprehensive and implementable data strategy. We also delve into the operational part of the framework and how different components work together in the data value chain. We discuss the accessibility of the 4dDX framework, which is distributed under a Creative Commons License, making it free for non-commercial use. Partners like 7wData can use the framework in their own services. We also mention the 4dDX app, published and distributed through Miro, which allows users to create private copies of the framework, assign development tasks, set deadlines, record status, and capture data capability maturity scores. For those who prefer a spreadsheet version, there is also a 4dDX available in Google Sheets for capturing data capability scores and conducting data maturity assessments. ---- Our guest: Phil Husbands is a leading expert in data excellence and the strategic Data capability framework known as 40 DX. With a deep understanding of the importance of data in helping organizations achieve their goals, Phil works with companies to identify and configure the data capabilities they need. As the creator of 4dDX, Phil helps organizations deploy and manage their data capabilities effectively. Through his expertise, Phil helps companies harness the power of data to drive their success.