On this episode of Data Strategy Guru's, we dive into the world of cloud tools for cost management and predictable pricing. Our guest, Brendan Grady from Qlik, discusses the three main motivations for customers to move to the cloud: saving money, leveraging predictive analytics for profit, and reducing risks associated with infrastructure ownership. Brendan emphasizes the importance of respecting data location and highlights how Qlik's product, Qlik, allows customers to keep their data where it resides without forcing them to move it. While there may be challenges and a timeline involved in implementing the cloud, Brendan emphasizes the importance of planning and support from customer success and partners. We also delve into the issue of high bills from cloud services and how Qlik's Qlik and other tools are helping customers monitor costs and build more efficient architectures. Brendan shares insights on the slow transition to the cloud and the prevalence of hybrid use cases. He also highlights how cloud technology offers quick time to market and shares an interesting use case from Pizza Express during the pandemic. Data security and compliance are key focuses for Qlik, with certifications and controls in place to protect customer data. Brendan discusses Qlik's plans to provide additional security measures in the future. As the pandemic has accelerated the move to the cloud, the podcast emphasizes the need for cost predictability. Qlik is working on pricing and packaging models based on capacity, and customers will have tools to manage costs and save money. Overall, the Data Strategy Guru's podcast aims to bring together experts to share insights, knowledge, and experiences in the evolving data landscape. It covers a range of topics including data analytics, artificial intelligence, and disruptive technologies, with a focus on identifying low hanging fruit use cases and aligning data strategies with overall objectives. ---- Our Guest: Brendan Grady is a forward-thinking individual who understands the needs of customers in the technology industry. With a strong focus on customer satisfaction, Brendan aims to help businesses save money and maximize their profitability. By promoting the transition to cloud-based solutions and eliminating unnecessary infrastructure, he provides cost-effective options to his clients. In addition, Brendan highlights the importance of utilizing predictive analytics and pattern detections to generate revenue. By identifying emerging trends, he enables companies to stay ahead of the game and make informed decisions. Brendan's expertise also lies in mitigating risk by advocating for infrastructure-free operations. He recognizes the value of minimizing potential vulnerabilities and ensuring a smooth and secure business environment for his clients. With his comprehensive knowledge and dedication to customer success, Brendan Grady is a reliable ally for any organization seeking growth and efficiency in the ever-evolving technological landscape.