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Data in Depth
Mountain Point
26 episodes
7 months ago
Join us for an AI Deep Dive as we explore how manufacturers can unlock untapped potential with an aftermarket sales strategy. This episode delves into the benefits of integrating Configure, Price, Quote (CPQ) tools and customer portals to streamline re-orders, replacement parts, and services, transforming aftermarket sales into a seamless, profitable revenue stream. Discover how Revenue Lifecycle Management (RLM) extends beyond the first sale, maximizing customer lifetime value through proact...
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Management
Technology,
Business
RSS
All content for Data in Depth is the property of Mountain Point and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join us for an AI Deep Dive as we explore how manufacturers can unlock untapped potential with an aftermarket sales strategy. This episode delves into the benefits of integrating Configure, Price, Quote (CPQ) tools and customer portals to streamline re-orders, replacement parts, and services, transforming aftermarket sales into a seamless, profitable revenue stream. Discover how Revenue Lifecycle Management (RLM) extends beyond the first sale, maximizing customer lifetime value through proact...
Show more...
Management
Technology,
Business
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Using Data to Create Informed Buyers
Data in Depth
24 minutes
5 years ago
Using Data to Create Informed Buyers
In this episode, we talk with Lisa Arthur, marketing expert and advisor for Scoutbee. Lisa digs into strategies manufacturers can use right now to create or expand on a data-driven marketing strategy. That strategy starts with not marketing to customers, and instead, using data to create informed buyers. “The first step around getting strategic, and building that foundation for data-driven marketing, is really deeply understanding those buyers and prospects. Understanding what they find of va...
Data in Depth
Join us for an AI Deep Dive as we explore how manufacturers can unlock untapped potential with an aftermarket sales strategy. This episode delves into the benefits of integrating Configure, Price, Quote (CPQ) tools and customer portals to streamline re-orders, replacement parts, and services, transforming aftermarket sales into a seamless, profitable revenue stream. Discover how Revenue Lifecycle Management (RLM) extends beyond the first sale, maximizing customer lifetime value through proact...