Storytelling, information, atmosphere… when you’re looking to optimise the layout of your retail space to maximise sales potential, the science and principles behind shop floor layouts can seem complex and brutally hard to grasp. But help is at hand for those who want to ease customers journeying to their shop counters. Forming part of our recent suite of CIN Podcasts designed to help bike shops boost profitability, retail design expert Gosia Adamska of WHiCH Interiors chats with regular host Sean Lally…  

Unfairly, the sales profession has to deal with a fair amount of negative baggage and cliches and – consequently – focusing on sales and sales training has often been sidelined, not least in the bike trade. Ultimately, however, businesses need sales, and companies within the bike trade are no different. The latest CIN Podcast takes a closer look at this vital part of the bicycle industry, with the hugely experienced John Styles. In his 20-plus years in the bike trade, Styles has visited over 700 stores across the UK, Europe and US, gaining invaluable insights into bike sales techniques. Speaking with regular CIN Podcast host Sean Lally, Styles discusses making sales in the bike trade, training, tips and the importance of questions.

Bike workshops and the mechanics that work within them are a vital part of the trade, but anxiety about attracting and retaining talent, providing liveable income for mechanics and on the increasing expertise required of technicians are sizeable concerns for the viability of this vital cog in the bike industry machine. The latest CIN Podcast tackles this topic and more, with regular host Sean Lally speaking with the vastly experienced Mark Barfield, founder of the European Association of Professional Bike Mechanics (EAPBM) to represent and lobby on behalf of bike mechanics.

Are cycle market standards where they need to be for the modern world? That’s one of the big questions posed within the latest CIN Podcast. Regular host Sean Lally speaks with the vastly experienced Mark Barfield from Velometier – a former Technical Manager at UCI who has also worked with British Cycling and British Triathlon.

While some in the tangible cycling industry may feel digitalisation is some¬thing of a woolly concept, it is becoming ever more embedded, not least in those electric bikes and in production. Don’t believe us? In the summer of last year, Velco officially became Shimano’s off the shelf IoT (Internet of Things) partner. Regular CIN Podcast Host Sean Lalley recently interviewed Johnny Smith, Co-Founder and CMO of Velco. Velco sells hardware and software for bikes, with the French and German company providing connectivity solutions for eBike brands. What this means for the industry includes preventative maintenance, greater security, fleet management capabilities and greater data…

How can bike rental boost your bike shop? There seems to be plenty of evidence that the bike rental and bike share market is growing and will continue to grow. Even more intriguingly, it is an area that appears largely resistant to a lot of the headwinds currently being endured by the cycling industry. The latest Cycling Industry News Podcast takes a deep dive into the topic, tethered by the positive impact bike rental and demo bike fleet management can have on cash flow for bike shops and related businesses. Regular CIN Podcast Host Sean Lally interviews Doug Stoddart Managing Director Bike Rent Manager on all things bike rental, including new customer creation and ensuring the industry meets customers on their terms.

The new Cycling Industry News Podcast examines the new Uplift female mentorship programme for the bike trade, and speaks with female leaders for their take on diversity in the industry. CIN Podcast Host Sean Lalley interviewed Uplift founder Rachael Burnside as well as two Uplift mentees Kate Veronneau, Director of Women’s Strategy, Zwift and Nikki Hawes, former Country Leader UK, Cannondale. The discussion covers the recent staggeringly negative findings from the Bicycle Association’s Diversity report, how to help the next generation come up through the cycling industry and bringing new perspectives to the bike trade.

The latest CyclingIndustry.News Podcast delves deep into how England’s oldest bike manufacturer has been serving the business-to-business market since it began in the 1920s. CI.N Podcast Host Sean Lally interviews Pashley Managing Director Adrian Williams to explore how B2B and utility bikes has been core to its success and even to its survival.

What does the data say 2023 has in store for the cycle market? Regular CyclingIndustry.News host Sean Lalley chats with Shift Active Media's Chief Strategy Officer Doug Baker about some of the positives - and challenges - the cycling industry faces for the year, using data compiled by both Shift Active Media and CyclingIndustry.News.

A recap of a rollercoaster year with two industry leaders, plus what their expectations are for 2023. Our two guests are Dominic Langan, the CEO of Madison and Adrian Mawdsley, the Head of IBD Sales at Raleigh UK.

Shift Active Media's Business and Marketing Director Rachael Burnside talks utilising data in your business's marketing, why 20 million viewers for the Tour de France Femmes means a coming of age for those brands backing women's cycling and much more...

Having been in and around each level of the bike industry supply chain for over 60 years, Jay Townley has seen it all. Then Covid-19 came and gave the supply chain an unprecedented headache. Where does the bike industry go from here and what next for bikes for transport?

CyclingIndustry.News monthly podcast gathers another unique bike industry perspective, this time calling on Bastian Dietz to discuss the meeting of the auto and bike industry, as well as selling specialist products in the bicycle industry. What are the pros and cons of a crossover in mobility solutions from both the car and bike industry?

Cycling and Walking Commissioner for the West Midlands Adam Tranter is one to have successfully bridged the gap between bike industry and bike advocacy and he invites you to join him on a journey to bring active travel to the forefront of people's minds.

Tern Bicycles Founder Joshua Hon discusses the current supply chain bottlenecks in the bicycle industry and how the Just in Time method preferred in the trade is hitting walls. This and more from a figurehead of the mobility business.

Jos Sluijsmans, a veteran of the cargo bike business and founder of an international trade show for the market is our guest this week on the CyclingIndustry.News Podcast. Here he speaks on the evolution of the marketplace over time and how mass adoption is now coming fast.

Director of Retail experience at Fox Racing Donny Perry is this week's guest on the CyclingIndustry.News podcast. Donny is the author of 'best practice' book Leading Out Retail, a bible for the bike shop looking to fine tune their business.

Legendary frame designer and builder Mike Burrows puts the bike world to rights, detailing a long career solving problems for the bike industry. Burrows is best known as the designer behind the iconic 1992 Olympic Gold Lotus track bike, as ridden by Chris Boardman.

The latest episode of the CI.N podcast welcomes Mark Nicholson, CEO of Vivacity Labs, the company using Artificial Intelligence to improve traffic insights to make cities smarter, safer and more sustainable. Established in 2016, Vivacity Labs’ uses AI technology to gather detailed and anonymous data 24/7 on transport modes, traffic flow and travel patterns in real-time, supporting strategic decisions to help optimise the transport network and improve urban infrastructure. Vivacity Labs' sensors have been deployed in over 40 towns and cities across the UK, including Manchester, Cambridge and Sunderland. During the episode, Mark discusses Vivacity Labs' plans for the future, interesting data gathered, and the importance of working with cities and local authorities to gather better data about what's happening on the road networks and then to optimise those road networks using that data.

DASH Rides is an exciting UK start-up with the aim of making e-Bikes affordable and accessible to everyone- all for less than the cost of a sandwich a day. DASH Rides works with businesses across the UK through the Cycle to Work Scheme to ensure that businesses are provided with the tools they need to be encourage sustainable and active travel as well as making a transformative impact on employee health and wellbeing. In this episode Milroy discusses the subscription e-Bike company’s founding, specifically the how and why, and how they are the first e-Bike subscription company to be compatible with the cycle to work scheme. Additionally, Milroy discusses the brands long term goal- for its riders to be paid to ride an e-Bike and how they are looking at ways to do make this happen in the future.