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Cutting Chai Stories: Write copy that feels good
Jayati Vora
97 episodes
9 months ago
Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram… When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy and pay for a template or a copywriter to take the whole damn thing off your plate. Trouble is, you often end up sounding wooden or like someone else entirely — if you’re even putting copy out there at all. But what to do when you don’t have a fancy writing degree and you haven’t the first clue what to write about? You know the words are important — your words are the primary way your audience gets a taste of you, after all — and you know that you need to use them more effectively so your audience can find you, hire you, and PAY you. So what's a marketing-shy, overthinking business owner like you to DO??? That’s where I, and Cutting Chai Stories, come in. I’m Jayati Vora, a recovering journalist who brings two decades of editing chops, my love of chai, and my style of storytelling to the world of marketing and copy. In episodes of just 15 minutes or less, I’ll walk you through the basics of writing your copy yourself, in a voice that your grandma would recognize, and how to be your own brand’s wingman without slimy marketing tactics. Cutting Chai Stories is jam-packed with highly actionable tips on writing, editing, and storytelling, with a dash of masala, so you can sell your services and products with confidence. Episodes air on Thursdays and feature occasional interviews with business owners who’ve learned to harness the power of copy, and the marketers and copywriters who work with them. Start connecting with your customers in your copy with my free mini course, delivered to your inbox when you sign up for my twice-weekly email newsletter, Chai in my Inbox: www.cuttingchaistories.com/subscribe
Show more...
Marketing
Education,
Business,
How To
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Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram… When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy and pay for a template or a copywriter to take the whole damn thing off your plate. Trouble is, you often end up sounding wooden or like someone else entirely — if you’re even putting copy out there at all. But what to do when you don’t have a fancy writing degree and you haven’t the first clue what to write about? You know the words are important — your words are the primary way your audience gets a taste of you, after all — and you know that you need to use them more effectively so your audience can find you, hire you, and PAY you. So what's a marketing-shy, overthinking business owner like you to DO??? That’s where I, and Cutting Chai Stories, come in. I’m Jayati Vora, a recovering journalist who brings two decades of editing chops, my love of chai, and my style of storytelling to the world of marketing and copy. In episodes of just 15 minutes or less, I’ll walk you through the basics of writing your copy yourself, in a voice that your grandma would recognize, and how to be your own brand’s wingman without slimy marketing tactics. Cutting Chai Stories is jam-packed with highly actionable tips on writing, editing, and storytelling, with a dash of masala, so you can sell your services and products with confidence. Episodes air on Thursdays and feature occasional interviews with business owners who’ve learned to harness the power of copy, and the marketers and copywriters who work with them. Start connecting with your customers in your copy with my free mini course, delivered to your inbox when you sign up for my twice-weekly email newsletter, Chai in my Inbox: www.cuttingchaistories.com/subscribe
Show more...
Marketing
Education,
Business,
How To
Episodes (20/97)
Cutting Chai Stories: Write copy that feels good
S4 Ep 22: 15 writing prompts for email marketing and social media
3 years ago
18 minutes 10 seconds

Cutting Chai Stories: Write copy that feels good
S4 Episode 21: Hooking your readers with your About Me page
3 years ago
16 minutes 55 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 20: Vanquishing the story gremlin
3 years ago
16 minutes 10 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 19: "You're not a good writer"
3 years ago
13 minutes 56 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 18: The Swiss Army Knife of Content
3 years ago
19 minutes 2 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 17: Jeremy Enns' unconventional recipe for a successful email newsletter
3 years ago
44 minutes 41 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 16: Do your people know you're talking to them? Listen in on this coaching call
3 years ago
26 minutes 41 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 15: Why I use Hinglish in my marketing (yes you can be yourself)
3 years ago
10 minutes 1 second

Cutting Chai Stories: Write copy that feels good
S4 Ep 14: Name your thing (here's why)
3 years ago
12 minutes 19 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 13: Ghost your commenters (seriously)
3 years ago
12 minutes 6 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 12: What to do in the winter of your creativity?
3 years ago
20 minutes 35 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 11: You have a copy love language
3 years ago
15 minutes

Cutting Chai Stories: Write copy that feels good
S4 Ep 10: Of templates and other buzzkills
3 years ago
19 minutes 57 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 9: What a consultant can teach you about copywriting, and how to be kind to yourself while launching
3 years ago
37 minutes 46 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 8: Take off your clothes to write more convincing copy
3 years ago
19 minutes 26 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 7: Benefits vs. Features (and how to supercharge them)
3 years ago
16 minutes 31 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 6: Why should someone buy from YOU and not your competitor? (Part 2 of the "what to prep" mini series)
3 years ago
12 minutes 52 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 5: What to prep before writing a single word (Hint: VOC)
3 years ago
13 minutes 48 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 4: Reena Parekh on how to win at Instagram by discovering your voice
3 years ago
26 minutes 8 seconds

Cutting Chai Stories: Write copy that feels good
S4 Ep 3: But Jayati, what do I write ABOUT???
3 years ago
9 minutes 4 seconds

Cutting Chai Stories: Write copy that feels good
Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram… When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy and pay for a template or a copywriter to take the whole damn thing off your plate. Trouble is, you often end up sounding wooden or like someone else entirely — if you’re even putting copy out there at all. But what to do when you don’t have a fancy writing degree and you haven’t the first clue what to write about? You know the words are important — your words are the primary way your audience gets a taste of you, after all — and you know that you need to use them more effectively so your audience can find you, hire you, and PAY you. So what's a marketing-shy, overthinking business owner like you to DO??? That’s where I, and Cutting Chai Stories, come in. I’m Jayati Vora, a recovering journalist who brings two decades of editing chops, my love of chai, and my style of storytelling to the world of marketing and copy. In episodes of just 15 minutes or less, I’ll walk you through the basics of writing your copy yourself, in a voice that your grandma would recognize, and how to be your own brand’s wingman without slimy marketing tactics. Cutting Chai Stories is jam-packed with highly actionable tips on writing, editing, and storytelling, with a dash of masala, so you can sell your services and products with confidence. Episodes air on Thursdays and feature occasional interviews with business owners who’ve learned to harness the power of copy, and the marketers and copywriters who work with them. Start connecting with your customers in your copy with my free mini course, delivered to your inbox when you sign up for my twice-weekly email newsletter, Chai in my Inbox: www.cuttingchaistories.com/subscribe