If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.
A recent study shows that 95% of executives feel the same as you do.
Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.
The core topics we cover are:
· Operations - how to unite your organisational silos to deliver great CX
· Customer intelligence – how to structure segmentation and data to drive your CX program
· Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences
· Tech – how to better utilise technology to achieve your customer goals
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If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.
A recent study shows that 95% of executives feel the same as you do.
Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.
The core topics we cover are:
· Operations - how to unite your organisational silos to deliver great CX
· Customer intelligence – how to structure segmentation and data to drive your CX program
· Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences
· Tech – how to better utilise technology to achieve your customer goals
How to predict customer needs – Pete Avery ex Verizon, O2, Suncorp
Customer Smarts
34 minutes
1 year ago
How to predict customer needs – Pete Avery ex Verizon, O2, Suncorp
Pete opens the lid on the world of customer decisioning which focuses on how to make smarter use of customer interaction data to drive the next best action. The programs he has delivered has generated enormous additional revenue.
Customer Smarts
If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.
A recent study shows that 95% of executives feel the same as you do.
Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.
The core topics we cover are:
· Operations - how to unite your organisational silos to deliver great CX
· Customer intelligence – how to structure segmentation and data to drive your CX program
· Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences
· Tech – how to better utilise technology to achieve your customer goals
