If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.
A recent study shows that 95% of executives feel the same as you do.
Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.
The core topics we cover are:
· Operations - how to unite your organisational silos to deliver great CX
· Customer intelligence – how to structure segmentation and data to drive your CX program
· Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences
· Tech – how to better utilise technology to achieve your customer goals
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If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.
A recent study shows that 95% of executives feel the same as you do.
Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.
The core topics we cover are:
· Operations - how to unite your organisational silos to deliver great CX
· Customer intelligence – how to structure segmentation and data to drive your CX program
· Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences
· Tech – how to better utilise technology to achieve your customer goals
Pete opens the lid on the world of customer decisioning which focuses on how to make smarter use of customer interaction data to drive the next best action. The programs he has delivered has generated enormous additional revenue.
There’s so much wastage when it comes to driving customer growth. Gareth gives some great insight into the challenges and explains some smarter ways to drive growth.
Some executives can’t get past seeing CX as a cost. Yvette provides some amazing insight on how you can get them to see differently and unlock far bigger CX budgets.
In most companies between 10-30% of customers are at risk of leaving. Libby explains how they are combining AI + Behavioural Science to prevent customer loss.
We explore the imbalance of acquisition vs retention, how to deliver consistent CX across an omnichannel experience, delivering personalisation at scale and viewing your customers as an asset.
If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.
A recent study shows that 95% of executives feel the same as you do.
Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.
The core topics we cover are:
· Operations - how to unite your organisational silos to deliver great CX
· Customer intelligence – how to structure segmentation and data to drive your CX program
· Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences
· Tech – how to better utilise technology to achieve your customer goals
