This is Customer Obsessed, the show that dives into the nitty-gritty challenges of entrepreneurship and genuine customer connection. Our guests share their unique leadership journeys and their perspective on how to build forward-looking companies that embrace technology, innovation, and customer experience to deliver value and reach higher levels of success and growth. We also discuss major challenges facing businesses on a local, national, and global scale, including diversity and inclusion, STEM and STEAM, sustainability, and ethics.
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This is Customer Obsessed, the show that dives into the nitty-gritty challenges of entrepreneurship and genuine customer connection. Our guests share their unique leadership journeys and their perspective on how to build forward-looking companies that embrace technology, innovation, and customer experience to deliver value and reach higher levels of success and growth. We also discuss major challenges facing businesses on a local, national, and global scale, including diversity and inclusion, STEM and STEAM, sustainability, and ethics.
Modern Marketing: A Trapeze Act with Corinne Sklar
Customer Obsessed
47 minutes 14 seconds
3 years ago
Modern Marketing: A Trapeze Act with Corinne Sklar
In this episode, we’re talking to Corinne Sklar, a brilliant creative mind in the world of business and marketing who is the Chief Marketing Officer for IBM iX. During our interview, Corinne busts a few persistent marketing myths that are holding businesses back when it comes to connecting with customers. She also shares how her background in art has influenced her approach to innovation and collaboration, especially when it comes to one crucial thing—join us to find out what it is and how to use it effectively.
Customer Obsessed
This is Customer Obsessed, the show that dives into the nitty-gritty challenges of entrepreneurship and genuine customer connection. Our guests share their unique leadership journeys and their perspective on how to build forward-looking companies that embrace technology, innovation, and customer experience to deliver value and reach higher levels of success and growth. We also discuss major challenges facing businesses on a local, national, and global scale, including diversity and inclusion, STEM and STEAM, sustainability, and ethics.
