With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing.
From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests.
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With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing.
From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests.
Find your headphones and tune in. 🎧
Leslie Paterson | How to approach executive conversations: Setting up a successful customer marketing team | Customer Marketing Catch-up
Customer Marketing Catch-up
58 minutes 57 seconds
2 years ago
Leslie Paterson | How to approach executive conversations: Setting up a successful customer marketing team | Customer Marketing Catch-up
Key talking points:
What you should establish between yourself and your executive stakeholders when setting up a team
Main points to communicate the importance of supporting customer marketing and advocacy teams
Handling challenging or resistant executives
An example of a successful executive conversation that helped solidify a new team
Customer Marketing Catch-up
With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing.
From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests.
Find your headphones and tune in. 🎧
