Key talking points:

• The importance of upsells for retention and growth,
• Mapping and managing the variety of customer experiences,
• Aligning all company teams with the big picture using journey mapping,
• How mapping helps to scale a customer marketing team.

Key talking points:

• What you should establish between yourself and your executive stakeholders when setting up a team
• Main points to communicate the importance of supporting customer marketing and advocacy teams
• Handling challenging or resistant executives
• An example of a successful executive conversation that helped solidify a new team

Key talking points:

• The future of customer marketing
• Analysis of trending topic's longevity
• The impact of cross-functional relationships
• How customer relationships will change

Key talking points:

• How these events are conceptualized
• Why connecting these two parts of your company is so important
• How such events can support company growth
• An example of how these events can be successfully conducted.

Key talking points:

• How to begin the processes of engaging a variety of customers
• Ways to ensure your engagement strategies develop alongside your customers
• How engagement changes between in-person and virtual events
• What strategies are most often forgotten in customer engagement

Key talking points:

• The core differences between interacting with customers digitally versus in person
• How customer marketing adapted to this rapidly changing digital environment
• Go-to strategies for supporting your work in the digital space
• Tools to make interacting with customers easier

Key talking points

• Where you should implement personalization first,
• How personalization supports growth,
• Why it's more sustainable than acquisition
• The impact of global events on personalization

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Key talking points:

• The five types of data to prioritize.
• Factors used to assess data such as health scores and personas.
• How this data can be used.
• AI and automation, and its relationship to data collection.

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Key talking points:

• Why case studies are important
• How to pinpoint the right customers for a case study
• Using case studies both internally and externally
• The kinds of data that are necessary to support these case studies.

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Key talking points:

The similarities and differences between product marketing and customer marketing

The importance of collaboration between these two teams

How customer marketing and product marketing impact growth

Which stage of growth are customer marketing and product marketing introduced?

Key talking points:

• Why customer references are important,
• The types of customers you should approach for references,
• The impact references have on your internal systems and your customers, and
• Some common mistakes companies make when conducting customer references.

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Key talking points:

• Tips you should implement from the start of your advocacy journey,
• Understand that all customers are looking for more than just a product,
• How managing advocacy goes beyond the job description, and
• How to balance the values of your customers and the values of your company.

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Key talking points:

• Deena and Liz’s journeys from music and journalism to customer marketing,
• What VoC is and how that relates to customer advocacy,
• How to get started with Voice of the Customer, and
• Some common pitfalls businesses fall into when designing a program.

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Talking points:

• The key pillars that define advocacy and customer marketing
• The importance of personalization in swag
• How to tackle the difficulty of using metrics with relationship-based work like customer advocacy
• What are the biggest lessons learned after so many years in the industry.

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Talking points:

• Keeping in the loop with your other departments, especially with product leaders.
• Make sure to stay in touch with your advocates - if they don't know about the feature, chances are the rest of your customer base don't know about it either.
• How to cross-sell and upsell to advocates
• Getting involved in thought leadership
• Future of customer marketing

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.