Clayton Prichard | How can Customer Marketers and Product Marketing Managers best work together?

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Customer Marketing Catch-up

Customer Marketing Alliance

19 episodes

9 months ago

With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing. From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests. Find your headphones and tune in. 🎧

Marketing

Business

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Marketing

Business

Clayton Prichard | How can Customer Marketers and Product Marketing Managers best work together? | Customer Marketing Catch-up

Customer Marketing Catch-up

24 minutes 12 seconds

2 years ago

Clayton Prichard | How can Customer Marketers and Product Marketing Managers best work together? | Customer Marketing Catch-up

Key talking points:

The similarities and differences between product marketing and customer marketing

The importance of collaboration between these two teams

How customer marketing and product marketing impact growth

Which stage of growth are customer marketing and product marketing introduced?