With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing.
From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests.
Find your headphones and tune in. 🎧
All content for Customer Marketing Catch-up is the property of Customer Marketing Alliance and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing.
From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests.
Find your headphones and tune in. 🎧
Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up
Customer Marketing Catch-up
22 minutes 51 seconds
1 year ago
Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up
Key talking points:
The importance of upsells for retention and growth,
Mapping and managing the variety of customer experiences,
Aligning all company teams with the big picture using journey mapping,
How mapping helps to scale a customer marketing team.
Customer Marketing Catch-up
With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing.
From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests.
Find your headphones and tune in. 🎧