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Curious Customer - the Consumer Podcast.
Matt Chandler
16 episodes
1 week ago
Meet Hannu Ryöppönen, a veteran of the food industry with an impressive track record that spans some of the world's most recognizable brands. As Group CFO at IKEA for over 13 years, he was behind the scenes of those famous meatballs and hot dogs you grab during your furniture shopping trips. He later moved to Ahold, one of the world's largest grocery retailers, and has served on the advisory board at Citibank. Today, he brings his wealth of experience to Samworth Brothers as a non-executive d...
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Entrepreneurship
Business,
Management,
Marketing
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All content for Curious Customer - the Consumer Podcast. is the property of Matt Chandler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Meet Hannu Ryöppönen, a veteran of the food industry with an impressive track record that spans some of the world's most recognizable brands. As Group CFO at IKEA for over 13 years, he was behind the scenes of those famous meatballs and hot dogs you grab during your furniture shopping trips. He later moved to Ahold, one of the world's largest grocery retailers, and has served on the advisory board at Citibank. Today, he brings his wealth of experience to Samworth Brothers as a non-executive d...
Show more...
Entrepreneurship
Business,
Management,
Marketing
Episodes (16/16)
Curious Customer - the Consumer Podcast.
What IKEA Taught Me About Food Companies: Hannu Ryopponen’s Journey Through Family Business, from Ikea CFO to the Board at Samworth Brothers
Meet Hannu Ryöppönen, a veteran of the food industry with an impressive track record that spans some of the world's most recognizable brands. As Group CFO at IKEA for over 13 years, he was behind the scenes of those famous meatballs and hot dogs you grab during your furniture shopping trips. He later moved to Ahold, one of the world's largest grocery retailers, and has served on the advisory board at Citibank. Today, he brings his wealth of experience to Samworth Brothers as a non-executive d...
Show more...
1 week ago
31 minutes

Curious Customer - the Consumer Podcast.
Helping 1M people get a new job, with AI Apply. Yoann Pavy talks growth and marketing tactics from the Depop days to today’s world of AI.
Yoann Pavy has built his career transforming how consumers interact with some of the UK's most innovative brands. As a growth and marketing leader at companies like Deliveroo, Depop, and PerkBox, he's helped scale multiple billion-pound consumer businesses. Now, as Chief Growth Officer at AI Apply, Yoann is tackling one of the most stressful consumer experiences: job hunting. AI Apply is an AI-powered job search platform that helps people land interviews faster by creating tailored CVs, cover...
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1 month ago
34 minutes

Curious Customer - the Consumer Podcast.
Turning $35k into $8M. Social trading with Founder & CEO of Alpha AI, Kevin Xu.
Kevin Xu quit his engineering job at Google and Stripe to solve a problem millions of Americans face: how to invest wisely without getting scammed or losing money to Wall Street insiders. After teaching himself to trade through Reddit forums and turning $35,000 into $8 million during the GameStop saga, Kevin founded AfterHour—a social platform where everyday investors can see exactly what successful traders are buying and selling with their real money. Unlike traditional investing advice wher...
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1 month ago
26 minutes

Curious Customer - the Consumer Podcast.
Living Brands: Irreverent, Quiet & Everything in Between. With Founder of OneOfOne, Arnava Arsen
Ever wonder why some brands stick with you while others are instantly forgettable? Or how a simple social media stunt can suddenly have everyone talking? In this episode, One of One Brands founder Arnava Asen reveals the sophisticated psychological tactics that drive your purchasing decisions—often without you even realizing it. From that spontaneous shoe purchase where you later discover everyone else bought the same pair, to why you're drawn to brands that make you work a little harde...
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1 month ago
34 minutes

Curious Customer - the Consumer Podcast.
Trusting AI more than human doctors, with Max Marchione, Co-Founder of Superpower
Meet Max Marchione, a remarkable entrepreneur who's already built a quarter-billion-dollar company before hitting his thirties. As president and co-founder of Superpower, Max has transformed his personal health struggles into a mission to democratize premium healthcare. After spending a decade battling chronic migraines and mysterious health issues that stumped over a dozen doctors, he discovered what he calls a "10x doctor" who changed everything. This experience sparked his belief that ther...
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2 months ago
22 minutes

Curious Customer - the Consumer Podcast.
Want some help with your money? Planning your future, with Ruth Handcock OBE, CEO at Octopus Money.
Ruth Handcock OBE, CEO of Octopus Money, has identified a massive gap in the financial services industry that affects millions of people. While wealthy individuals can easily access personalized financial planning, and basic investment platforms serve those ready to dive in, there's virtually nothing for people who simply want help creating a plan for their money. In just over two years, Ruth's innovative approach has already helped 39,000 people build meaningful financial plans, proving ther...
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3 months ago
29 minutes

Curious Customer - the Consumer Podcast.
What your car says about your credit risk - Insights from Carmoola’s CEO!
£250M of cars! Meet Aidan Rushby, the CEO and co-founder who turned his fear of car dealership rejection into a £250 million business opportunity. After experiencing the anxiety of not knowing his car buying budget, Aidan spotted a massive gap in the UK's used car market where 7.5 million vehicles change hands annually. His solution? Carmoola, a direct-to-consumer car finance provider that puts the power back in customers' hands with instant decisions and virtual payment cards. What started a...
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3 months ago
19 minutes

Curious Customer - the Consumer Podcast.
The 18th Century Grand Tour, in 2025. Flight-free travel, with Cat Jones, CEO at ByWay.
What happens when a tech investor decides to revolutionize travel during a global pandemic? Meet Cat Jones, founder and CEO of Byway, who launched her flight-free travel company in 2020 while on maternity leave. Unlike traditional travel that treats the journey as a means to an end, Byway focuses on making the journey itself the destination—connecting travelers across Europe through trains, boats, and buses in carefully crafted multi-stop adventures. What started as a personal passion for ove...
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3 months ago
32 minutes

Curious Customer - the Consumer Podcast.
Making That Cadbury’s Gorilla Advert: Marketing Wisdom from Phil Rumbol, ex Marketing Director at InBev
What happens when you combine a gorilla, Phil Collins, and chocolate marketing genius? Phil Rumbol joins us to share the story behind one of advertising's most memorable campaigns. With an impressive career spanning from InBev's award-winning Stella Artois work to his groundbreaking tenure at Cadbury, Phil knows what it takes to build brands that stick. At Cadbury, he faced a critical challenge: the iconic chocolate brand had lost an entire generation of consumers, with anyone under 40 showin...
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4 months ago
29 minutes

Curious Customer - the Consumer Podcast.
How to become friends with strangers? Timeleft - The App Connecting Strangers Over Dinner in 300 Cities
Maxime Barbier’s journey is anything but typical. A serial entrepreneur from Paris, Maxime built his first business at just 22, later selling it to national television in France. But what came after was even more transformative. Faced with the question of “what's next?” after a successful exit, he took 100 coffees with 100 strangers - an experiment that reshaped his view of purpose, connection, and what people truly crave. This quest ultimately led to Timeleft, a social dining platform that h...
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4 months ago
22 minutes

Curious Customer - the Consumer Podcast.
5 Million Friends and Counting: How Howbout Is Changing the Way People Socialise. With Neil Tanna, Founder/CEO
What happens when a young lawyer realizes that adult friendships are slowly fizzling out because time becomes a luxury? Neil Tanna found himself watching his social connections fade as the demands of professional life took over, and instead of accepting this as inevitable, he decided to build a solution. As CEO and co-founder of Howbout, Neil has created something that's resonating powerfully with Gen Z – a social calendar app that's attracted 5 million users in just five years. Unlike ...
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4 months ago
26 minutes

Curious Customer - the Consumer Podcast.
🧡Lovable: will AI make us think more? Designing software in the age of AI, with Founding Designer, Nad Chishtie
As the Founding Designer of Lovable, Nad Chishtie isn’t just building another web tool—he’s helping reimagine who gets to build software in the first place. With a mission to flip the 1% of people who can code into the 99% who can create, Lovable is already turning heads with its impressive $60M run rate in under a year. Nad brings years of product and design thinking to the table, but it’s his ability to blend deep technical abstraction with intuitive simplicity that truly sets him apart. In...
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4 months ago
31 minutes

Curious Customer - the Consumer Podcast.
The Power of Play: the LEGO Group’s Vision for the Next Decade. With Snr Director of Marketing, Madelaine Edwards
As the Senior Director of Marketing at LEGO, Madelaine Edwards carries a huge legacy on her shoulders - and does so with clarity and purpose. In this episode of Curious Customer, she joins Matt to share how a 90-year-old brand continues to evolve without losing sight of its origins. Starting from a small Danish carpenter’s workshop in 1932, LEGO has become one of the world’s most recognized and loved brands. But it’s not just about bricks anymore. Madelaine explains how the company’s approach...
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5 months ago
22 minutes

Curious Customer - the Consumer Podcast.
Killing Car Ownership as We Know It. With Alain Visser from Volvo and Lynk & Co
From the top ranks of Ford and General Motors to launching one of the world’s fastest-growing car brands, Alain Visser has seen the auto industry from every possible angle. With nearly four decades of experience, including leadership roles at Opel and Volvo, Alain grew increasingly frustrated with the industry's lack of real change. That frustration became the fuel for something bold. In 2015, he founded Lynk & Co—a brand built not just to sell cars, but to rethink what car ownership shou...
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5 months ago
31 minutes

Curious Customer - the Consumer Podcast.
The Future of Drone Delivery is Already Here: How Yariv Bash and Flytrex Are Making Drone Delivery Mainstream
Before he was revolutionizing fast food delivery by air, Yariv Bash was literally shooting for the moon. As the co-founder and CEO of Flytrex, Yariv is now leading the largest drone food delivery service in the U.S.—but his journey began with building the first private spacecraft to (almost) land on the moon. That project raised over $100 million in donations and sparked Yariv’s belief in what’s possible when ambitious ideas meet relentless execution. In this episode, Matt sits down wit...
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5 months ago
25 minutes

Curious Customer - the Consumer Podcast.
Welcome to Curious Customer - the consumer podcast!
Welcome to Curious Customer – the podcast for anyone fascinated by the ever-changing world of consumer brands, products, and behaviour. Whether you're deep in the trenches of marketing, building the next big startup, or simply love decoding what makes people buy what they buy, you’re in the right place. Hosted by venture capital investor Matt, this show goes beyond surface-level chatter to uncover stories, trends, and strategies shaping today’s consumer industries. From brand-building and des...
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5 months ago
2 minutes

Curious Customer - the Consumer Podcast.
Meet Hannu Ryöppönen, a veteran of the food industry with an impressive track record that spans some of the world's most recognizable brands. As Group CFO at IKEA for over 13 years, he was behind the scenes of those famous meatballs and hot dogs you grab during your furniture shopping trips. He later moved to Ahold, one of the world's largest grocery retailers, and has served on the advisory board at Citibank. Today, he brings his wealth of experience to Samworth Brothers as a non-executive d...