In this episode of the Coinbound Podcast, we’re uncovering the most overlooked Web3 marketing tactics that could be holding your project back. Whether you're building an NFT collection, a DeFi protocol, or a Layer 1 blockchain, these are the gaps we see over and over again — and they’re costing brands growth, engagement, and long-term success.
We’ll break down:
How to actually use SEO and content to drive organic growth
The untapped power of email marketing in Web3
Why most communities feel dead (and how to fix it)
How to use data and analytics, even in a decentralized world
The right way to work with influencers
Why localization is the next big unlock for crypto marketing
If you want to build a smarter, more sustainable Web3 marketing strategy, this episode is packed with actionable advice that will set you apart from the noise.
In this conversation, Ty Smith delves into the differences between earned media and paid media, particularly in the context of crypto marketing. He outlines the pros and cons of each media type, discussing the speed, simplicity, and control of paid media versus the trust and organic reach of earned media. The conversation also covers the cost structures associated with both media types and provides guidance on choosing the right strategy based on specific marketing needs.
Takeaways
Paid media offers speed and simplicity in execution.
Earned media builds long-term trust and credibility.
Analytics are more robust in paid media campaigns.
Control over messaging is a significant advantage of paid media.
Earned media can be more cost-effective in the long run.
Paid media guarantees placement and visibility.
Earned media relies on organic coverage and relationships.
The cost structure for paid media is straightforward and predictable.
Choosing between paid and earned media depends on marketing goals.
Long-term strategies benefit from earned media approaches.
Chapters
00:00 Understanding Earned vs Paid Media
04:16 Pros and Cons of Paid Media
08:50 Pros and Cons of Earned Media
10:54 Cost Structures of Paid and Earned Media
In this episode, Ty discusses the top 5 questions every prospective agency client should ask a marketing agency before they decide to hire them.
When hiring a marketing agency, it's important to ask the right questions to determine if they are the best fit for your company. Five key questions to ask are:
Takeaways
Chapters
00:00 Introduction: Hiring a Marketing Agency 01:30 Communication Styles 02:42 Billing and Payment Methods 03:09 Proven Track Record 04:22 Approach to Strategy 05:34 Conclusion: Key Questions to Ask Follow along:
Ty on Twitter: x.com/tysmithhq
Ty on LinkedIn: https://www.linkedin.com/in/ty-smith/
Coinbound website: https://coinbound.io
In this episode, Ty shares his five predictions for crypto marketing in 2024. He discusses the potential for fractional CMOs, the revitalization of media, the SEO shakeup, the rise of inexpensive content production, and the increasing popularity of real-life events. These trends are expected to shape the marketing landscape in the coming year. Takeaways - Fractional CMOs are becoming popular in the web3 industry, providing flexible and on-demand marketing executives for early-stage companies. - The digital media space, both inside and outside the web3 world, is experiencing a revitalization, with more budget and advertising opportunities. - Google's algorithms are changing rapidly, leading to a significant SEO shakeup and the need for companies to re-earn their rankings. - AI technology is making content production more affordable, but companies need to focus on creating unique and high-quality content to stand out. - Real-life events and conferences are gaining popularity, offering immersive advertising opportunities and attracting attendees with increased spending power. Go to Coinbound: https://coinbound.io Follow Ty on Twitter/X: https://twitter.com/tysmithhq
In this episode, we'll walk you through everything you need to know about creating a press release-- what they are, how to write one, the different components, and how to distribute it effectively to the widest audience possible.
Follow Ty on Twitter: https://twitter.com/tydanielsmith.
Try Coinscribble: https://coinbound.io/coinscribble
This week, Ty discusses everything you need to know about thought leaders in Web3. What they are, why Web3 thought leadership is important, and how you can become a thought leader yourself. Key Takeaways: 0:00 Being seen as a thought leader 0:26 What does thought leadership mean? 0:55 Main benefits of being a thought leader 1:52 Examples of thought leaders 2:22 Top Tactics to Build Yourself as a Thought Leader 5:24 Working with an Agency 7:27 Conclusion Resources ► Connect with Ty: https://twitter.com/tydanielsmith ► Check out our crypto marketing agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Join the #1 NFT Newsletter: https://NFTLately.com/#cryptomarketing #cryptomarketingstrategy #cryptomarketingagency #nftmarketing #nftmarketingstrategy #nftmarketingagency #nftmarketing101 #web3marketing #web3marketingstrategy #thoughtleaders #markcuban #kevinoleary
Armen Tamzarian joins us to discuss dropping his ambitious and exciting new multimedia NFT project, "Blockchain Bandicoot." It's much more than just an NFT collection. See how Blockchain Bandicoot is a multimedia, cross-platform breakthrough in Web3 entertainment-- and how you can get a chance to win $10k every month.
Resources:
►Connect with Ty: https://coinbound.io/ty-consulting/
► Check out our agency, Coinbound: https://coinbound.io
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our Twitter: https://twitter.com/coinboundio
► Blockchain Bandicoots website: https://www.blockchainbandicoots.com/
Limit Break, a Web3 gaming company, just bought a Super Bowl ad for $6,500,000. This will be the first ever NFT focused Super Bowl ad.
Why is this significant? What even is Limit Break, and what's their ad going to be about? We'll answer all these questions and analyze just how exciting this is for the future of Web3.
Highlights:
0:00 Intro
0:08 Limit Break Super Bowl Ad
0:29 Limit Break is a Web3 Gaming Company
1:55 They Just Bought a Super Bowl Ad
2:58 Why is This Significant?
Resources:
►Connect with Ty: https://coinbound.io/ty-consulting/
► Check out our agency, Coinbound: https://coinbound.io
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our Twitter: https://twitter.com/coinboundio
Crypto Ad Networks are one of the many options you have for getting in front of an audience hungry for crypto and web3 content. But once you weigh the pros and cons, are they worth it? And how does using one compare to just doing direct media buys or working with an agency?
We discuss the top crypto ad networks:
1. CoinZilla
2. Bitmedia
3. CoinTraffic
We'll weigh the pros and cons of each method here to help you decide which one is right for you.
0:00 Introduction
0:22 What is a Crypto Ad Network?
01:42 Top 3 Crypto Ad Networks
3:27 How do they compare to other forms of web3 display advertising?
3:44 Crypto Ad Network PROS
5:46 Crypto Ad Network CONS
7:43 Direct Media Buy
8:03 Direct Media Buy PROS
8:27 Direct Media Buy CONS
10:20 Working with an Agency PROS
12:27 Working with an Agency CONS
13:13 Should I use a Crypto Ad Network?
Resources:
►Connect with Ty: https://coinbound.io/ty-consulting/
► Check out our agency, Coinbound: https://coinbound.io
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our Twitter: https://twitter.com/coinboundio
Description:
Since its inception, Coinbound’s mission has been simple: provide Web3 brands the tools they need to succeed in this ever-evolving industry. In the pursuit of this mission, we’ve noticed one thing that has been a make-or-break factor in the success of crypto brands– Founder and Leader Networks! Because of this, we are super excited to launch Coinbound Entrepreneurs’ Circle, an exclusive platform designed to connect and foster strong, synergistic relationships amongst business owners and leaders in the Web3 space.
In this episode, Ty is providing all of the need-to-know details of Coinbound Entrepreneurs’ Circle! He is breaking down what CEC is, CEC membership perks, the CEC application process, and more! You don’t want to miss your chance at early access– join Coinbound Entrepreneurs’ Circle today via the link below!
Key Takeaways:
0:17 Coinbound’s Entrepreneur Circle is now live!
0:59 Key to Web3 Success?
1:53 The Main Mission of CEC?
2:11 CEC Membership Perks?
5:08 CEC Application Overview
Resources:
►Check out Coinbound’s Entrepreneur Circle: https://coinbound.io/cec/
►Check out Zoop!: https://bit.ly/ZoopCards
►Connect with Ty: https://twitter.com/tydanielsmith
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
The world of NFTs can get complicated to navigate, especially when it’s an ever-changing industry that continues to grow in complexity. Today, Ty breaks down soulbound tokens, also known as SBTs.
Vitalik Buterin, the co-founder of Ethereum, describes SBTs as “the future” of Web3. This is because SBTs can’t be transferred once received. They are held in a wallet indefinitely.
The non-transferability factor is what seems to throw a lot of people off, however, in this episode Ty will not only use real-world examples to help you better understand the concept of SBTs, but he’s answering the most common questions people currently have around SBTs. From what they truly are, how they differ from NFTs, and the true applicability and need for soulbound tokens!
Key Takeaways:
0:06 Episode Overview
0:25 Episode Sponsor: Zoop Cards!
0:47 What are SBTs?
1:29 How are they different from NFTs?
2:01 How can SBTs be utilized?
3:30 Why were SBTs created and needed?
3:46 Three Main Reasons For SBT Creation from Vitalik Buterin’s Recent Article
5:04 Ty’s 4th Reason For SBT Creation
Resources:
►Check out Zoop!: https://bit.ly/ZoopCards
► Vitalik Buterin et al SBT Article: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4105763
►Connect with Ty: https://coinbound.io/ty-consulting/
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
The cryptocurrency market is in a bear market, and, once again, many are speculating on the sustainability of the crypto industry. Similar to the stock market, bear vs bull markets are inevitable in crypto and teams must find creative ways to mediate these market trends to ensure their projects can stand the tides of this nascent industry.
So here’s the million-dollar question– as a crypto-entrepreneur, how do you survive in this volatile industry that goes through these drastic ebbs and flows? In this episode, Ty disclosed his top tips to market and position your Web3 brand in bear vs bull markets, and how to take advantage of each one! More specifically, how do you build your brand in these markets? How do you get people to care about your project during times of volatility? And what messages need to be tailored towards a bullish or bearish crypto market?
You can’t miss this episode!
Key Takeaways
Main Topic: 0:03 Web3 Marketing in Bull vs Bear Markets
Sub Topic 1: 0:55 How To Position Yourself
Sub Topic 2: 3:00 Content Strategies
Sub Topic 3: 4:00 Conference Attendance Strategies
Sub Topic 4: 5:24 How Marketing Pricing and Costs Change
Sub Topic 5: 6:23 Ty’s Market Hack
Resources
►Connect with Ty: https://coinbound.io/ty-consulting/
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
As always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode!
In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022.
You DON’T want to miss this!
Key Takeaways
0:14 BTC Miami Overview
►Notable Speakers
Michael Saylor
Cathy Woods
Keth O'Leary
►Move to Miami Convention Center and South Beach👍
►Closer to Miami Nightlife = Better Networking!
2:46 Favorite Marketing Campaigns from BTC Miami 2022
1. Ride The Bull from Bullish
2. NEXO The Infinity Tunnel
3. TradeStation Miami Bull
4. CashApp as The Title Sponsor
5. TaxBit & Koinly
6. Circle Versace Mansion Party!
7. Physical Ad Presence in & around Miami Beach
8. Crypto Airport & Airplane Ads
9. BTC Miami Gift Bags
10. Arculus Hardware Wallet Vending Machine
Resources
►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/
►Connect with Ty: https://coinbound.io/ty-consulting/
►Connect with Jared: https://twitter.com/jared413
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundioAs always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode!
In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022.
You DON’T want to miss this!
Key Takeaways
0:14 BTC Miami Overview
►Notable Speakers
Michael Saylor
Cathy Woods
Keth O'Leary
►Move to Miami Convention Center and South Beach👍
►Closer to Miami Nightlife = Better Networking!
2:46 Favorite Marketing Campaigns from BTC Miami 2022
1. Ride The Bull from Bullish
2. NEXO The Infinity Tunnel
3. TradeStation Miami Bull
4. CashApp as The Title Sponsor
5. TaxBit & Koinly
6. Circle Versace Mansion Party!
7. Physical Ad Presence in & around Miami Beach
8. Crypto Airport & Airplane Ads
9. BTC Miami Gift Bags
10. Arculus Hardware Wallet Vending Machine
Resources
►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/
►Connect with Ty: https://coinbound.io/ty-consulting/
►Connect with Jared: https://twitter.com/jared413
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
TikTok is the newest mainstream social platform to take the world by storm. With millions of users globally, influencers are utilizing the platform to build a brand for themselves, while also acting as key players in digital marketing campaigns for a multitude of companies. TikTok, like other social media platforms, is controlled by an algorithm, and influencer success rides on being a pro at navigating this algorithm.
Who better to speak to this than an OG Crypto Influencer? We are so happy to bring long-time friend of Coinbound, Crypto Wendy O, on our podcast to chat about her experiences in the DeFi space, how she utilizes TikTok for digital marketing, and so much more!
