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CRO.CAFE English
Guido X Jansen
81 episodes
3 months ago
Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!
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Marketing
Business,
Science,
Social Sciences
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All content for CRO.CAFE English is the property of Guido X Jansen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!
Show more...
Marketing
Business,
Science,
Social Sciences
Episodes (20/81)
CRO.CAFE English
Growth Minded Superheroes

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf 

  • (00:00) - Welcome Back to CRO.CAFE
  • (00:20) - Upcoming Growth Marketing Summit
  • (01:01) - Origins of the Conversion Summit
  • (03:30) - Evolution of the Event's Name
  • (11:21) - Importance of In-Person Networking
  • (14:32) - Preparing for the Event
  • (18:15) - Final Thoughts and Farewell
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1 year ago
19 minutes

CRO.CAFE English
How do you maintain a no-BS style

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath 

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2 years ago
46 minutes

CRO.CAFE English
Educating your CRO clients & hiring for your CRO agency

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook 

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2 years ago
35 minutes

CRO.CAFE English
How to craft copy on the PDP to convert more first-time buyers
Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers
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2 years ago
43 minutes

CRO.CAFE English
Understand your products first before optimizing
Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...
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2 years ago
46 minutes

CRO.CAFE English
What separates the good from the great?
Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.
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2 years ago
45 minutes

CRO.CAFE English
Friction and Momentum in Brazil vs EU vs USA
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.
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3 years ago
57 minutes

CRO.CAFE English
Understanding the "Why"
Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.
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3 years ago
25 minutes

CRO.CAFE English
How you can practically optimize your forms
I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.
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3 years ago
1 hour 16 minutes

CRO.CAFE English
Optimizing for Customer Lifetime Value
Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?
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3 years ago
26 minutes

CRO.CAFE English
CRO Automation & building your (de)centralized CRO team
Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team
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3 years ago
31 minutes

CRO.CAFE English
User research: Qual versus Quant
Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?
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3 years ago
33 minutes

CRO.CAFE English
Chatbots & retention campaigns
Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.
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3 years ago
24 minutes

CRO.CAFE English
CRO and SEO are dead
Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?
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3 years ago
27 minutes

CRO.CAFE English
Localizing translations for international audiences
Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.
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3 years ago
28 minutes

CRO.CAFE English
Selling your CRO agency
Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!
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3 years ago
23 minutes

CRO.CAFE English
Visitor and customer survey insights for high-impact CRO
Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.
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3 years ago
42 minutes

CRO.CAFE English
Experimentation values & culture at scale: Linkedin
We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.
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3 years ago
57 minutes

CRO.CAFE English
Supercharging the customer journey with analytics data
Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.
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3 years ago
41 minutes

CRO.CAFE English
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.
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3 years ago
34 minutes

CRO.CAFE English
Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!