Send us a text I used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time. In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects. You’ll hear how I use a rinse-and-repeat system anchored around a promotional calendar to guide all of my content and sales strategy. I’ll also sh...