Buckle your creative seatbelts, folks, as we embark on a fizzy journey through the effervescent evolution of Pepsi's brand refreshes. The Pepsi logo, much like a well-shaken soda can, has undergone numerous transformations, each bubble telling a story of design innovation, market dynamics, and the eternal struggle for consumer attention.

Written & produced by @jonracinskas

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Welcome to Creative Briefs, the weekly show where designers from around the world work from our creative brief to produce designs that two surly Creative Directors then critique or mercilessly roast. Put your design chops to the test on Creative Briefs.

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You can visit our website, creativebriefs.net, to learn more or find us on Instagram, TikTok and Facebook @creativebriefspodcast. We'll see you soon.

Hosted on Acast. See acast.com/privacy for more information.