Creating for the Algorithm: How Shifting Your Mindset Can Boost Your Growth
In this episode of the Create Your Community podcast, host Vic Meldrew discusses the importance of performing for the algorithm, especially in the context of the content creation shifts seen during and after the pandemic. Vic highlights how the changes in content strategies from 2020 to 2024 have impacted audience growth, lead generation, and sales. The episode offers a reframe on viewing short-form content and algorithm-focused strategies as essential for engaging and expanding a community. Vic shares personal experiences and client successes to emphasize the benefits of adopting this mindset shift. Listeners are also invited to join a free masterclass on increasing followers, engagement, and leads, with additional incentives for live participation.
00:00 Introduction and Episode Overview
00:59 Content Creation During the Pandemic
01:37 Challenges with New Content Formats
02:20 Struggles and Shifts in 2022-2024
04:29 Reframing Content Creation for Growth
09:29 Success Stories and Results
11:59 Upcoming Free Masterclass and Membership
15:17 Conclusion and Farewell
https://vixmeldrew.com/free-masterclass
Rebranding Vanity Metrics: Why They Matter for Your Business Growth
In this episode of Create Your Community podcast, host Vix Meldrew discusses the importance of 'vanity metrics' and why they should be rebranded as 'volume metrics.' She addresses the widespread advice to ignore these metrics and instead focus on serving existing communities. Vix asserts that this approach correlates with declining engagement, leads, and sales. She shares her personal experience of a significant drop in engagement and followers post-2021 and emphasizes the necessity of creating content that attracts and converts a new audience. Vix details how to adapt content strategies for 2025 consumers and stresses the need to balance both volume and conversion for sustainable business growth. Listeners are invited to a free masterclass where they will learn specific strategies to increase followers, engagement, and sales.
https://vixmeldrew.com/free-masterclass
00:00 Introduction: Why Vanity Metrics Matter
01:11 The Shift in Social Media Engagement
02:30 Adapting to Changes in Social Media
04:45 The Importance of Volume Metrics
06:33 Balancing Conversion and Volume
09:37 Creating Content for Growth
11:48 Rebranding Vanity Metrics to Volume Metrics
15:30 Free Masterclass Announcement
17:44 Conclusion and Next Steps
Balancing Growth and Presence: Effective Content Strategies for Entrepreneurs
In this episode of the Create Your Community podcast, Vix Meldrew shares insights on creating effective content for growth. Recording from a hot day with her dog Rubes on her lap, Vix recounts her recent experience at DL Sharon's Emancipation Weekend conference in Washington, DC. She highlights that many content creators, coaches, and entrepreneurs focus on maintaining a presence rather than ensuring growth, leading to plateaued business results. Vix discusses the importance of balancing growth and presence content, offering strategies for high-impact, low-time investment content that can increase traffic, engagement, and leads. She also emphasizes the significance of emotionally resonant, clear, and niche-specific content. Lastly, Vix introduces her upcoming masterclass and reopens her Volume membership, aimed at helping creators and entrepreneurs develop effective growth content strategies.
https://vixmeldrew.com/free-masterclass
Doors to Volume open at the end of May, make sure to register for the Masterclass to be the first to know!
00:00 Welcome to the Create Your Community Podcast
00:22 Recap of Emancipation Weekend
01:04 The Problem with Presence Content
02:06 Effective Growth Content Strategies
05:52 Introducing the Volume Membership
08:48 Qualities of High Growth Content
11:52 The Importance of Playing the Social Media Game
18:13 Volume Membership Details and Special Offers
22:03 Conclusion and Final Thoughts
Scaling Group Programs: Maddie Pong's Journey from Cohorts to Evergreen Success
In this episode of the Create Your Community podcast, host Vix Meldrew speaks with Maddie Pong, a brand photographer and community leader, about her journey in scaling group programs. Maddie discusses her transition from running a 16-week cohort-based program to an evergreen model, while overcoming challenges and optimizing her onboarding process. She shares insights on building impactful community engagement, leveraging email funnels, and balancing launches with ongoing enrollment. Maddie also delves into her strategy for integrating a smaller introductory course to feed into her main program, 'Rebrand,' providing valuable takeaways for those looking to grow their own group offers.
00:00 Welcome to the Create Your Community Podcast
00:47 Meet Maddie Pong: Brand Photographer and Coach
01:45 The Birth of Rebrand: From Burnout to Breakthrough
02:57 Launching Rebrand: Challenges and Successes
04:04 Transitioning to Evergreen: A New Approach
06:12 Balancing Launches and Evergreen Sales
15:20 Managing Large Groups: Benefits and Challenges
19:48 Overcoming Overwhelm: Coaching Through Challenges
21:11 Joining Sales Spice: Goals and Aspirations
21:36 The Importance of Sales Buyers
21:49 Developing a Feeder Program
22:26 Launching and Warming Up Leads
22:45 Evergreen Funnel Strategies
23:36 Building Funnels in Real Time
25:06 One-on-One Support and Feedback
26:56 Simplifying Funnel Creation
27:43 The Origin of the Funnel Strategy
33:01 Data Over Drama
40:07 Engaging and Scaling Your Offers
42:09 Conclusion and Final Thoughts
The Future of Online Education: Navigating Shifts and Embracing AI in 2025
In this inaugural episode of the rebranded 'Create Your Community' podcast, host Vix Meldrew discusses significant shifts in the online education industry over the past five years, influenced heavily by the pandemic and the rise of AI. She examines trends from the boom in cohort-based programs during the pandemic to the increasing preference for self-paced courses post-pandemic, and how these preferences are changing again with advancements in AI. Vix highlights how AI tools like ChatGPT are reshaping online education by providing easily accessible information, leading to a decline in the need for traditional self-paced courses. She emphasizes the necessity for community-based, experiential, and mentorship-focused offerings to stay relevant and effective in the evolving landscape. The episode also introduces her program 'Sales Spice,' designed to help coaches and creators pivot and thrive with one-to-many offers that integrate human touch and community engagement.
00:00 Introduction to the New Podcast Name
01:06 Reflecting on the Pandemic Boom
01:54 Shift Towards Self-Paced Learning
02:47 Challenges with Self-Paced Courses
03:41 Pivoting Business Strategies
07:50 The Rise of AI in Online Education
09:41 Future of Online Education: Community-Based Offers
16:15 Adapting Curriculum Design
18:21 Conclusion and Future Plans
Celebrate and Transition: Rave Results' One-Year Milestone and Exciting New Directions
In this special anniversary episode of the Rave Results Podcast, host Vix Meldrew celebrates one year of podcasting and reflects on the growth and milestones of the past year. Vix shares her gratitude for listeners, discusses the development of her business and podcast, and reveals exciting updates for the future. This includes a rebranding of the podcast to 'Create Your Community', changes in content focus to incorporate community building, personal branding, and advanced business strategies. Vix also announces new initiatives, like a revamped TikTok account aimed at teaching community growth from the ground up. Tune in to hear about this new era for Vix's content and what listeners can expect moving forward.
00:00 Welcome to the Anniversary Episode
00:39 Reflecting on a Year of Podcasting
01:08 Listener Appreciation and Engagement
02:27 The Journey of Consistency and Persistence
04:18 Business Growth and Future Plans
06:19 Repositioning the Business and Podcast
10:17 Introducing 'Create Your Community'
13:22 The Future of Community and Content
19:55 Wrapping Up and Upcoming Events
