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Create to Convert Podcast
Yevgeniya Davarashvili
23 episodes
3 months ago
Send us a text Black Friday is just around the corner, and while it’s the biggest sale season of the year, it can feel overwhelming, especially for service-based businesses that aren't used to running promotions. If you’re a brand designer, web developer, copywriter, or any other creative service provider, you might be wondering: Is a Black Friday campaign even worth it? In this episode, we dive into the pros and cons of running a Black Friday campaign as a service provider. I’ll help you we...
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Marketing
Business,
Entrepreneurship
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Send us a text Black Friday is just around the corner, and while it’s the biggest sale season of the year, it can feel overwhelming, especially for service-based businesses that aren't used to running promotions. If you’re a brand designer, web developer, copywriter, or any other creative service provider, you might be wondering: Is a Black Friday campaign even worth it? In this episode, we dive into the pros and cons of running a Black Friday campaign as a service provider. I’ll help you we...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/23)
Create to Convert Podcast
023. Should I run a Black Friday campaign as a creative service provider?
Send us a text Black Friday is just around the corner, and while it’s the biggest sale season of the year, it can feel overwhelming, especially for service-based businesses that aren't used to running promotions. If you’re a brand designer, web developer, copywriter, or any other creative service provider, you might be wondering: Is a Black Friday campaign even worth it? In this episode, we dive into the pros and cons of running a Black Friday campaign as a service provider. I’ll help you we...
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12 months ago
39 minutes

Create to Convert Podcast
022. The "100 No's" Rejection Challenge with Liz Mosley
Send us a text Have you ever hesitated to pitch a client, ask for an opportunity, or send that cold email because you feared hearing "no"? Rejection can sting, but what if embracing rejection could unlock new opportunities and help you build a more resilient business? In today’s episode, I sit down with Liz Mosley, a graphic designer with over 15 years of experience and the host of the Building Your Brand podcast. Liz shares her journey of launching a Rejection Challenge, where she actively s...
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1 year ago
43 minutes

Create to Convert Podcast
021. The Secret Email Funnel All Service Providers Need with Prerna Malik
Send us a text Have you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you’re struggling with what to say, how to say it, or even why you’re sending emails in the first place. It’s easy to get caught up in the numbers—opens, clicks, unsubscribes—and lose sight of the true purpose: connecting with your audience and driving meaningful results. But what if you could simplify your approach, remove the overwhelm, and create emails that not only ...
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1 year ago
42 minutes

Create to Convert Podcast
020. (Part 2) To Summit or Not to Summit? Answering Your Questions About The Creative Future Summit
Send us a text This episode is part two of my Summit BTS series, where I dive deep into your burning questions about planning and running the Creative Future Summit. From promotion and marketing to handling affiliates and feedback, I share everything I learned and what I'll do differently next time. If you're considering hosting your own event or just curious about the behind-the-scenes details, this episode is packed with valuable insights and lessons. Tune in to get all your questions answ...
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1 year ago
49 minutes

Create to Convert Podcast
019. (Part 1) To Summit or Not to Summit? Behind the Scenes of the Creative Future Summit
Send us a text Ever wondered what goes into planning and executing a large-scale summit? In this episode, I take you behind the scenes of my first-ever Creative Future Summit, held from May 14-17, 2024. From the initial idea to the final numbers, I reveal the highs, lows, and everything in between. Whether you're thinking about hosting your own event or just curious about the inner workings of summits, this episode is packed with insights you won't want to miss. This is Part 1 – stay tuned ...
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1 year ago
45 minutes

Create to Convert Podcast
018. Fighting Burnout: How to Identify, Prevent, and Recover with Maegan Megginson
Send us a text Have you ever felt so overwhelmed by your work that you start losing passion for it? Perhaps the deadlines seem endless, the expectations unrealistic, and suddenly, you're running on empty, stuck in a loop of frustration and isolation. We've all been there, right? Imagine stepping away from it all, not by quitting, but by intentionally incorporating rest and reflection into your daily grind. Sounds impossible? Trust me! In this episode, we dive into the BIG topic of burnout –...
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1 year ago
44 minutes

Create to Convert Podcast
017. Why Real Connections Trump Social Media in Building Your Business?
Send us a text So what’s working in business right now? Is social media still IN or is it officially OUT? What does proactive marketing mean? And what are the marketing strategies that will never go out of style and ALWAYS bring you results? These are all the topics we’re gonna discuss today with my guest Shannon Mattern of Web Designer Academy, where she provides strategic business, marketing and sales coaching for women web designers. She’s also the host of the Profitable Web Designer Podca...
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1 year ago
52 minutes

Create to Convert Podcast
016. Turn Off Your Phone and Turn Up Your Impact with Steph Warton
Send us a text Have you ever found it challenging to get yourself out there and you feel a bit lost on where to start or how to bring real value to the table? In this episode, I had the chance to sit down with Steph Wurton, Leadership and Visibility Coach, known for her rule-breaking approach and her dedication to living the "whole damn vibe" in life and business. Her expertise lies in empowering individuals to boost their self-assurance and achieve significant visibility without tethering ...
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1 year ago
55 minutes

Create to Convert Podcast
015. The Power of Rebranding with Tarzan Kay
Send us a text I recently had a fantastic conversation with my client, Tarzan Kay, an email marketing expert, helping businesses owners generate sales using story driven emails. During our chat, Tarzan opened up about her rebrand journey, why she decided to give her brand a makeover, and the incredible impact it had on her business. She even spilled the beans on how she ended up choosing to work with yours truly! Now, if you're a business owner and the idea of rebranding has been on your m...
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2 years ago
55 minutes

Create to Convert Podcast
014. Starting Over: What I Would Do Differently
Send us a text Some of the best lessons in life come from experience. Would you agree? I'm sharing the 5 things I would do differently if I had the chance to start my design career all over again. Trust me, I learned some valuable lessons along the way, and I'm here to save you from making the same mistakes. From getting clear on her offer to understanding my target audience, the golden nuggets I’m sharing with you in this episode are sure to inspire and provide actionable steps for an...
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2 years ago
13 minutes

Create to Convert Podcast
013. Honest (and Brutal) Reasons Why Your Design Business May Be Failing
Send us a text If you've ever wondered why you're not attracting clients despite working tirelessly, it might be because you're investing your time in the wrong areas. In this episode, I’m giving you five honest (and borderline brutal) truths about why your design business may not be doing so well. Spoiler alert: it’s not the market. It's what you're doing or failing to do that's impacting your business. Tune in to this episode as we dive into the potential roadblocks tha...
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2 years ago
27 minutes

Create to Convert Podcast
012. My Top Business-Boosting AI Tools
Send us a text Ever wondered how AI can supercharge your design business? In today's episode, we're pulling back the curtain on the AI tools that are revolutionizing the way I work. From streamlining processes to automating tasks, AI is not the future—it's the now. But don't worry, this isn't a doom-and-gloom episode about robots taking our jobs. Instead, we're exploring how to leverage AI to work smarter, not harder. Tune in to discover the tools that are making me more efficient, and...
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2 years ago
35 minutes

Create to Convert Podcast
011. Top Client-Repelling Habits To Avoid
Send us a text Earlier this year, I collaborated with Ran Segall from Flux Academy to create a freelance course called Freelance Ignite as well as some content for their YouTube channel. I'm bringing some of that content to my podcast to discuss the five common mistakes designers make when trying to attract more clients, and how to avoid them in your own business. Even if you've made these mistakes in the past, it's never too late to pivot and improve your approach. Take this as your ...
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2 years ago
12 minutes

Create to Convert Podcast
010. 3 Things You Absolutely Must Know About Your Ideal Client
Send us a text Picture this, you’re having a conversation with your favorite client—the one who gets what you do, respects you as a business person, and appreciates all you have to offer. This isn’t just a fantasy but a reachable reality when you focus on understanding your ideal client avatar (ICA). When you understand your ICA at its core, you’re able to reach the right people, with the right message, at the right time and work with people you’re perfectly aligned with. In this post, ...
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2 years ago
14 minutes

Create to Convert Podcast
009. Stand Out and Sell Out by Embracing Your Inner Weird with Eva Couto
Send us a text I'm really pumped to have Eva Couto join us in this episode! Eva is one of my very first Breakthrough Designer students. She's all about helping badass business owners stand out with branding that's both bold and strategic, making it 100% unique. Imagine being able to flaunt your business to the world, knowing there's nobody quite like you out there! Eva also got some practical tips and exercises lined up that you can totally use to bring out your own business's unique persona...
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2 years ago
58 minutes

Create to Convert Podcast
008. Business Advice I’m Glad I Didn’t Listen To (and maybe you shouldn’t either)
Send us a text We're taking a trip back to February 2021, when I was celebrating five years on this wild business ride! I'm about to spill the beans on the 8 pieces of advice that, honestly, I'm pretty glad I didn't just nod along to. And it's all up to you, really – whether you want to take these and run with them. Here’s a quick rundown of the episode… [00:05] This episode is from the Archives as I used to have a different podcast with a different name.[00:38] Even this was recorded in Fe...
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2 years ago
28 minutes

Create to Convert Podcast
007. 6 Pricing Signs You Don't Want to Miss as a Designer
Send us a text If you clicked on this episode, it's likely you're not feeling 100% confident about your prices. No worries, I totally get it! We all want a little validation and someone to tell us it's cool to up our prices. So in this episode, I'll be sharing six signs that'll tell you, "Hey, it's time to raise those prices!" Here’s a quick rundown of this episode… [01:03] It’s time to up your prices![02:01] Sign #1[02:47] Sign #2[04:29] Sign #3 [07:30] Sign #4 [10:05] Sign #5[11...
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2 years ago
14 minutes

Create to Convert Podcast
006. 8 Money Mistakes You’re Making as a Designer
Send us a text Today we’re talking about a topic that often feels quite taboo, but everyone loves hearing about - Money! At the beginning of my journey, money used to make me super uncomfortable but I quickly realized I needed to get comfortable with it in order to grow my business. So in this episode I talk about money mistakes that many designers make, the mistakes I made myself, and of course I share the lessons that came with it. Here’s a quick rundown of this episode… [01:10] Let’s talk ...
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3 years ago
17 minutes

Create to Convert Podcast
005. 5 Ways to Diversify Your Income As a Designer
Send us a text If you're a service-based business then chances are, at some point or another, you thought to yourself: "How can I scale my business without working 24/7?" You're not alone my friend! As service providers, we get seriously involved in doing the best possible work for our clients, but the 1-on-1 model isn't always easy to scale. That's why in this episode, I'm sharing with you 5 different ways you can diversify your income and scale to a whole new level. Mentioned in this epis...
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3 years ago
19 minutes

Create to Convert Podcast
004. One Simple Email for More Referrals
Send us a text When was the last time you connected with your past client? When was the last time you asked them for a referral? If you're having trouble answering this question then this episode is for you! Your past clients are an amazing source of referrals but many business owners tend to forget about that because they're so busy chasing the next lead. In this episode, I'm sharing two simple scripts to help you ask your past clients for a referral and reignite the relationship. Here’s...
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3 years ago
9 minutes

Create to Convert Podcast
Send us a text Black Friday is just around the corner, and while it’s the biggest sale season of the year, it can feel overwhelming, especially for service-based businesses that aren't used to running promotions. If you’re a brand designer, web developer, copywriter, or any other creative service provider, you might be wondering: Is a Black Friday campaign even worth it? In this episode, we dive into the pros and cons of running a Black Friday campaign as a service provider. I’ll help you we...