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CPG Insiders
Mark Young
109 episodes
8 hours ago
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.
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Marketing
Business
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All content for CPG Insiders is the property of Mark Young and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.
Show more...
Marketing
Business
Episodes (20/109)
CPG Insiders
Celebrity Deals Decoded: Real Talk from Both Sides of the Table
8 hours ago
53 minutes 50 seconds

CPG Insiders
The #1 Way CPG Brands Destroy Their Credibility
1 week ago
21 minutes 57 seconds

CPG Insiders
TikTok & CPG: What Works, What Doesn't
1 month ago
55 minutes 48 seconds

CPG Insiders
Why Retail Isn't Dead: What CPG Brands Need to Know
1 month ago
52 minutes 28 seconds

CPG Insiders
Why CPG Leaders Must Adopt AI Now
2 months ago
41 minutes 25 seconds

CPG Insiders
Logos, Slogans + Brand Design: What Actually Matters
2 months ago
42 minutes 44 seconds

CPG Insiders
The Most Underrated Channel in Advertising
3 months ago
42 minutes 10 seconds

CPG Insiders
Why You're Asking the Wrong Question: It's 'Who,' Not 'How'
3 months ago
48 minutes 20 seconds

CPG Insiders
Mastering Your Retail GTM Strategy
4 months ago
43 minutes 42 seconds

CPG Insiders
Make America Healthy Again: What CPG Brands Need to Know Now
4 months ago
40 minutes 13 seconds

CPG Insiders
How Mark Young Found His Path — and Why He's Still on It
5 months ago
1 hour 40 seconds

CPG Insiders
3 Ways to Get Retailers to Say Yes
5 months ago
32 minutes 21 seconds

CPG Insiders
26 Unbreakable Rules for Retail Part 3: Mindset
6 months ago
59 minutes 3 seconds

CPG Insiders
26 Unbreakable Rules for Retail Part 2: Investment Strategies
6 months ago
1 hour 2 minutes 2 seconds

CPG Insiders
26 Unbreakable Rules for Retail Part 1: Your Product
7 months ago
1 hour 5 minutes 27 seconds

CPG Insiders
How To 10X Your Mass Retail Sales
7 months ago
38 minutes 54 seconds

CPG Insiders
The Secret to Turning DTC Products into Retail Leaders
8 months ago
1 hour 7 minutes 47 seconds

CPG Insiders
Beyond the Sale: Why Purpose Driven Brands Win
8 months ago
1 hour 17 minutes 34 seconds

CPG Insiders
Build Your Life's Operating System: Clarity, Focus + Purpose
9 months ago
55 minutes 9 seconds

CPG Insiders
CPG Survival Guide to the Trump Administration
9 months ago
47 minutes 52 seconds

CPG Insiders
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.