Uncover the secrets of successful branding with Cover Brand!
Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success.
Subscribe now and expand your brand horizons!
Our Cover Brand Spotify Playlist. - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg
Theme Music - Take a Step Back by Jamie Block
Hosted on Acast. See acast.com/privacy for more information.
Uncover the secrets of successful branding with Cover Brand!
Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success.
Subscribe now and expand your brand horizons!
Our Cover Brand Spotify Playlist. - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg
Theme Music - Take a Step Back by Jamie Block
Hosted on Acast. See acast.com/privacy for more information.
How do leading brands like Oreo, KFC, and Sephora manage to surprise and delight customers while remaining instantly recognizable? In this episode of CoverBrand, host Ethan Decker welcomes brand strategist Josie Ellerbee to explore the art and science of balancing stability with innovation. Josie shares insights from her 15+ year career, discussing the importance of a strong brand foundation amid the rise of AI, rampant templating, and a marketplace craving for both reliability and novelty.
Listeners will discover actionable tactics—whether you run a consumer goods powerhouse, a B2B firm, or a service-based organization—to avoid the pitfalls of becoming too predictable or chaotically inconsistent. Tune in for practical strategies, fresh examples, and expert wisdom on how to make your brand stand out for the right reasons.
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Links to Additional Resources:
Feeling stuck between too much sameness and risky chaos in your branding? Want to leverage novelty without losing your brand’s core identity? This episode is your playbook. For personalized guidance, reach out to Josie Ellerbee or visit appliedbrandscience.com for more on building resilient, engaging brands in the AI era.
Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!
Castmagic and Descript used to create drafts and then edited with human eyes, ears, and hands. Produced by BiCurean.com
Hosted on Acast. See acast.com/privacy for more information.