Uncover the secrets of successful branding with Cover Brand!
Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success.
Subscribe now and expand your brand horizons!
Our Cover Brand Spotify Playlist. - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg
Theme Music - Take a Step Back by Jamie Block
Hosted on Acast. See acast.com/privacy for more information.
Uncover the secrets of successful branding with Cover Brand!
Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success.
Subscribe now and expand your brand horizons!
Our Cover Brand Spotify Playlist. - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg
Theme Music - Take a Step Back by Jamie Block
Hosted on Acast. See acast.com/privacy for more information.
Is showing your brand’s “behind the scenes” essential to business success—or just a passing trend? On this episode of Cover Brand, host Ethan Decker sits down with Bishop Fox’s Michele Blazier and Arissa Kirkland for a lively discussion at the crossroads of authenticity, professionalism, and marketing effectiveness. They dive into real-world examples, from Taylor Swift’s unfiltered album documentaries to the disciplined polish of iconic brands like Nike and Prada.
If you’re wondering whether your company should pull back the curtain and get real with your audience, you’ll gain actionable insight on what works (and what doesn’t!) for B2B and B2C brands alike. This episode will help you determine when to leverage raw, human storytelling versus when to maintain a refined, polished image—plus how to test what feels right for your customers. Tune in to learn how to make your brand both memorable and trustworthy.
Main Topics Covered
Links to Additional Resources
Ready to level up your brand strategy? Try experimenting with authentic, behind-the-scenes content—and measure your audience’s response. Think about where your brand sits on the spectrum between raw storytelling and polished professionalism, then test what resonates. Want expert help? Head over to appliedbrandscience.com to dive deeper into proven brand science principles!
Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!
Castmagic and Descript used to create drafts and then editing with human eyes, ears and hands. Produced by BiCurean.com
Hosted on Acast. See acast.com/privacy for more information.