Uncover the secrets of successful branding with Cover Brand!
Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success.
Subscribe now and expand your brand horizons!
Our Cover Brand Spotify Playlist. - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg
Theme Music - Take a Step Back by Jamie Block
Hosted on Acast. See acast.com/privacy for more information.
Uncover the secrets of successful branding with Cover Brand!
Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success.
Subscribe now and expand your brand horizons!
Our Cover Brand Spotify Playlist. - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg
Theme Music - Take a Step Back by Jamie Block
Hosted on Acast. See acast.com/privacy for more information.
What do you do when your client wants a viral digital series—but actually just wants expensive commercials? This week, Ethan and Laura break down On Brand Episode 7, where KitchenAid challenges contestants to create a digital campaign for their new KitchenAid Go cordless appliances. The duo explores the brand science behind product positioning, the power (and peril) of iconic products, and why understanding your audience and occasion matters more than any brief.
They dive into how brand storytelling can go wrong when clients confuse entertainment with advertising, how pressure stifles creativity, and what KitchenAid’s “No Cords Attached” challenge teaches marketers about staying grounded in audience truth.
Premium Stickiness Award: “Unplugged and Unleashed.”
It wasn’t the perfect pitch, but it nailed the insight: freedom is the fantasy. Even when your product’s power source changes, your story still has to plug into something human.
Tune in for a lesson in brand briefs, client psychology, and the fine line between “digital series” and “expensive ads.” Subscribe to Cover Brand wherever you get your podcasts, and follow this special On Brand mini-series as Ethan and Laura decode the weird, wild world of reality TV marketing.
Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com
#TeamBianca #TeamPyper
Hosted on Acast. See acast.com/privacy for more information.