On Brand Ep. 1: Dunkin’, Jimmy Fallon & the Absurdity Olympics of Branding

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Cover Brand

Ethan Decker

44 episodes

4 days ago

Uncover the secrets of successful branding with Cover Brand!

Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success.

Subscribe now and expand your brand horizons!

appliedbrandscience.com

Our Cover Brand Spotify Playlist. - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg

Theme Music - Take a Step Back by Jamie Block

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All content for Cover Brand is the property of Ethan Decker and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Uncover the secrets of successful branding with Cover Brand!

Subscribe now and expand your brand horizons!

appliedbrandscience.com

Our Cover Brand Spotify Playlist. - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg

Theme Music - Take a Step Back by Jamie Block

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Entrepreneurship

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On Brand Ep. 1: Dunkin’, Jimmy Fallon & the Absurdity Olympics of Branding

Cover Brand

51 minutes 46 seconds

1 month ago

On Brand Ep. 1: Dunkin’, Jimmy Fallon & the Absurdity Olympics of Branding

What happens when Jimmy Fallon and Bozoma Saint John host a reality show about branding? Chaos, Dunkin’ coffee, and surprisingly useful lessons for marketers. In this special Cover Brand series, Ethan and Laura dissect each episode of on brand. to separate TV drama from actual brand science.

This week, we meet the cast, the judges, and the first brand challenge: convincing America that Dunkin’ sells breakfast, not just donuts. From “breakfast for doers” lunch pails to decision-fatigue-fighting “breakfast handled,” we examine why some ideas worked, why others tanked, and what marketers can learn from watching a game show disguised as a brand sprint.

Main Topics Covered:

Why “loud” ≠ “smart” in brand strategy (sorry, Jimmy)
The cast of On Brand: marketing pros, professors, and a honky-tonk MC turned brand guru
Dunkin’s surprisingly solid creative brief (rare unicorn alert)
Why similar campaign ideas crop up all the time—and why that’s not a problem
The winning ideas: “Breakfast for Doers” vs. “Breakfast Handl’d”
Merch matters: why a lunch pail might actually be smarter than a Magic 8-ball
The sticky phrase of the week: “Handl’d.”

Links to Additional Resources:

Watch on brand. with Jimmy Fallon on NBC/Peacock - https://www.nbc.com/on-brand-with-jimmy-fallon
Learn more about Dunkin’s brand history - https://news.dunkindonuts.com/blog/dunkin-donuts-then-and-now

Think of this as brand strategy with a side of reality TV popcorn. Subscribe to Cover Brand for this special On Brand series, and share it with your marketing friends who secretly binge reality TV “for research.”

Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com

Hosted on Acast. See acast.com/privacy for more information.