Uncover the secrets of successful branding with Cover Brand!
Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success.
Subscribe now and expand your brand horizons!
Our Cover Brand Spotify Playlist. - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg
Theme Music - Take a Step Back by Jamie Block
Hosted on Acast. See acast.com/privacy for more information.
Uncover the secrets of successful branding with Cover Brand!
Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success.
Subscribe now and expand your brand horizons!
Our Cover Brand Spotify Playlist. - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg
Theme Music - Take a Step Back by Jamie Block
Hosted on Acast. See acast.com/privacy for more information.
Are you struggling to communicate the unique value of a ground-breaking B2B product? In this episode of Cover Brand, Ethan Decker speaks with Billy Otteman from Scythe Robotics—a company redefining commercial landscaping with fully autonomous, all-electric mowers. Hear how Billy faces the classic innovation challenge: how do you convince a skeptical market to see value beyond the price tag? Learn about the power of simple, sticky brand cues (think “car door thunk” or lawn stripes), using emotional and cognitive shortcuts to drive decision-making, and creative demo ideas that can turn feature overload into customer delight. Whether you’re in tech, product marketing, or B2B sales, you’ll walk away with actionable lessons to simplify your message, nail ROI in seconds, and inspire your audience to come on the journey.
If you want to sell shockingly new ideas, command attention in tough markets, or simply master the art (and science) of branding, this episode is for you.
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Links to Additional Resources:
Ready to make your brand’s value unmistakable—even when you’re changing the game? Take a page from Scythe Robotics and start leaning into the shortcuts that signal quality. Simplify your value prop, craft a sticky ROI message, and don’t forget to put some showmanship in your demos! Want help applying these strategies to your business? Visit appliedbrandscience.com for more insights and tools.
Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!
Castmagic and Descript used to create drafts and then edited with human eyes, ears, and hands. Produced by BiCurean.com
Hosted on Acast. See acast.com/privacy for more information.