"How did you start in events? What did you study? How did you create your own agency?" - These are some of the questions I am frequently asked about my history. In today's episode I tell you all the details and some tips if you want to start working in events.

During the months of lockdown, IFEMA, Madrid's main exhibition center, experienced a historic landmark: its facilities were adapted to treat thousands of people who had contracted the coronavirus. Now they face a big challenge: to organize 60 fairs in 4 months.

Today we bring you an interview with Eduardo López-Puertas, their general director. Eduardo will talk to us about the measures they have for events and their plan for the coming months.

What is a sales funnel? Which are the sales funnel phases? How to apply it in the offline world and events? In this episode we explain you the whole process and how to apply it directly to your offline marketing strategy. For more info visit our website: https://www.eventlife.es

Is social distancing the end of events? Have virtual events arrived finally to stay? We answer these and some other questions about the future of events in today´s episode

The Olympic Games, the Mobile World Congress, or the Coachella, are some of the events that have suffered because of the coronavirus. We show you the events that you didn't know had been cancelled, and the dates of those that have been postponed. While the industry is going through one of its most difficult times, we invite you to postpone your trips and events #dontcancel #saveevents