In this episode of Conversations with CSG, Alex Zakrevskis is joined by Geoff Knutson, General Manager at Titan Machinery.

Titan Machinery is a major equipment dealership with a vast number of full service agricultural and construction equipment dealer locations across North America, Australia and Europe. They sell, rent and service equipment, as well as providing product support and precision technology. Titan partner with specialty equipment and technology companies and represent some key brands within the industry including; Case IH Agriculture and New Holland Agriculture.

In this episode, Geoff and Alex discuss how the equipment industry has seen significant technological advancements which is having a positive impact on the efficiency of operations. Geoff highlights how important communication and relationship skills are for positive outcomes in dealership management as well as balancing the needs of sales, services and parts departments to ensure optimum performance. There are challenges impacting the heavy equipment industry right now including; talent gaps, an aging workforce, tariff impacts and equipment pricing. During the podcast episode, some of the focus areas we delve into include:

·       Evolution of Technology in Equipment Industry

·       Impact of Technology on Workforce and Efficiency

·       Importance of Communication and Team Dynamics

·       Balancing Profit Centers in Dealership Management

·       Inventory Management Challenges

·       Addressing the Aging Workforce

·       Attracting New Talent to the Industry

·       The Role of AI in Service Efficiency

·       Navigating Tariffs and Market Challenges

If you’re keen to discuss podcast insights in more detail, please get in touch with Alex Zakrevskis. Alternatively, if you’d like to join us as a guest on Conversations with CSG, to share market insights or tell your career journey story - please get in touch with our marketing team – csgmarketing@csgtalent.com

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